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Belk rolled out an exclusive womenswear brand, Wonderly

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Belk rolled out an exclusive womenswear brand named Wonderly. The new brand replaces the organization’s other exclusive brand, New Directions. The clothing collection includes tops, bottoms, and dresses in sizes 4 to 26 and selected petite styles in sizes 4 to 16. The entire collection will be accessible at more than 100 Belk stores and on the retailer’s site. The Wonderly denim collection is the biggest private label denim line for the retailer. The collection also includes an athleisure assortment named Wonderly Studio.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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