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An insight on how CPG executives are dealing with labour issues

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At the Virtual Barclays Global Consumer Staples Conference, executives of the major CPG companies revealed how they are coping with the labour issue in the post-pandemic era. Mark A. Clouse, CEO of Campbell Soup Co., mentioned that they have attracted and retained labour by offering flexible work schedules, improved environmental facilities, and converting most gig workers into permanent full-time workers. Jonathon J. Nudi, president of General Mills Inc., said they had employed major and minor control towers at the working team levels to address the labour issue and remove hurdles. Andre P. Callahan, CEO of Hostess Brands Inc., added that they coped with labour issues through employee value proposition by providing safety and giving the employees their due liability.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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