Global News and Digital Insights
for the Consumer Goods Industry

An insight on how CPG companies can generate profit from e-commerce

Picture of ConsumerGeniuses

ConsumerGeniuses

E-commerce is growing across CPG companies but it is not generating high profit. The following strategies could be adopted by brands to improve their company’s profitability. 1, Scale plays a significant role in e-commerce. Companies can sell higher volumes of products and benefit from scale. 2, CPG companies need to manage three P&L items, including advertising investment online, online promotion and trade investment, and supply-chain costs to boost probability. 3, Brands need to connect with channel partners and retailers to generate revenue. 4, Online businesses should relocate dollars from brand budgets via pay-to-play or brick-and-mortar trade investments. 5, In relation to revenue management, companies should invest time and money on data that could be translated into analytics.

Read more from Mckinsey

Facebook
Twitter
LinkedIn

ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
All Posts
consumer-geniuses

ConsumerGeniuses

Curated News and Digital
Insights for the Consumer Goods Industry

IndustryGeniuses
MetaGeniuses
GroceryGeniuses
HealthGeniuses
FashionGeniuses

ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade.

© 2024 IndustryGeniuses Ltd. All Rights Reserved.