Global News and Digital Insights
for the Consumer Goods Industry

An insight into Reckitt’s future and ongoing strategies and developments

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Reckitt established its e-commerce arm to serve consumers via DTC or online platforms. The company expanded 17% in 2021, representing 12% of net revenue plus, it plans to generate 25% of revenue from e-commerce by the mid of 2020s by collaborating with Amazon. Total net revenue for Reckitt increased by 3.3% in the final quarter of 2021 while the percentage reached 3.5% for the full year. The company plans to deal with inflation in 2022 by implementing growth management strategies and productivity measures. As per Reckitts’ internal research, 8% of consumers plan to stick with their newly developed habits after COVID, while to keep up with the sustainability footprint the firm has deployed a sustainability calculator to control its ecological impacts.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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