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Alibaba’s technological innovation: Virtual influencer replaced humans in Winter Olympics 2022

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Alibaba utilized the technology of Text to Speech, Natural Language Processing (NLP), Emotional Speech Synthesis, and computer vision on the cloud to give birth to a 22-year-old virtual influencer, Dong Dong, for Winter Olympics 2022 in Beijing. Alibaba aims to promote its Olympic merchandise via Dong Dong, as the digital influencer is able to interact with the audience and address their queries. The creation of Dong Dong is the first step towards the digital transformation of the Olympic Winter Games and new possibilities are expected in e-commerce with the help of cloud technology. In the coming times, the firm plans to develop a mixed reality space, featuring virtual influencers powered by metaverse.

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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