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Alert for retailers: the majority of consumers are planning to shop from social media platforms

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Sprout, a social media management software provider, presented its report after surveying 1000 US consumers, stating that the majority of consumers (98%) are planning to buy things from social media platforms this year. Although 60% of consumers have already shopped from social media platforms, the other 60% plan to buy from brands that are considerate of fair trade, ethical sourcing, and rights of workers. 32% of Gen Zers and 30% of millennials are ready to incorporate virtual and augmented reality into their shopping patterns. Gen Zers are more likely to use Instagram, Snapchat, and TikTok for shopping, while Gen X and boomers prefer Facebook and Pinterest.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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