The past three years have presented a whirlwind for retailers and CPG companies, navigating pandemic-induced buying trends, online returns surges, and supply chain delays. As the landscape shifts again, a mix of positive and challenging trends emerges. The alleviation of supply chain issues offers a chance for long-term supply chain resilience. However, with the federal student loan pause ending, discretionary spending might decrease, pressuring revenues. Rising interest rates and ongoing labour shortages pose further challenges. To address these macroeconomic shifts, retail and CPG leaders must reassess their operations. Strategies involve optimising processes affected by omnichannel shifts, minimising waste, and enhancing people operations. Reckitt’s use of process mining technology and initiatives for employee engagement and training serve as prime examples. Real-time insights into operations empower informed decisions, critical for enhancing cash flow, cost management, and employee productivity in an evolving economic climate. Retail and CPG leaders are urged to leverage this post-pandemic phase for system upgrades and strategic preparations.

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