During the previous year, L’Oréal has achieved tremendous advances in digital innovation, using inclusive, science-backed beauty and exploring new selling and consumer interaction possibilities on TikTok.
Asmita Dubey, L’Oreal’s chief digital and marketing officer, has concentrated primarily on how its brands may capitalise on the potential that the metaverse and web3 now provide, while also developing a long-term strategy for these nascent platforms.
During the previous year, L’Oréal has achieved tremendous advances in digital innovation, using inclusive, science-backed beauty and exploring new selling and consumer interaction possibilities on TikTok.
Asmita Dubey, L’Oreal’s chief digital and marketing officer, has concentrated primarily on how its brands may capitalise on the potential that the metaverse and web3 now provide, while also developing a long-term strategy for these nascent platforms.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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