Many brands are hiring influencers for marketing purposes, not limiting themselves to celebrities with massive followings but also micro-and nanoinfluencers, kidfluencers, gaming influencers, and virtual influencers.
In September 2021, Procter & Gamble presented its goal of reaching net zero emissions by 2040, extending from raw materials to retail.
Sundar Pichai, CEO of Google, has announced a “Simplicity Sprint” in which more than 170,000 full-time employees would participate to offer ideas for increased efficiency.
Many brands are hiring influencers for marketing purposes, not limiting themselves to celebrities with massive followings but also micro-and nanoinfluencers, kidfluencers, gaming influencers, and virtual influencers.
In September 2021, Procter & Gamble presented its goal of reaching net zero emissions by 2040, extending from raw materials to retail.
Sundar Pichai, CEO of Google, has announced a “Simplicity Sprint” in which more than 170,000 full-time employees would participate to offer ideas for increased efficiency.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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