In a world full of tech-savvy consumers, Unilever never fails to disappoint its consumers’ expectations.
Kraft Heinz has entered into a joint venture with Pulpex to pilot and develop renewable and recyclable paper-based bottles made from 100% sustainably sourced wood pulp.
CPG giants like Colgate-Palmolive, Coca-Cola Company, and Unilever have decided to support Anheuser-Busch InBev (AB InBev) 100+ Accelerator to test and fund sustainably innovative startups in the supply chain. The 100+ Accelerator is a global incubation programme that is determined to provide solutions for supply chain challenges across sustainable agriculture, circular economy, climate action, and water stewardship. Along with funding piloting startups, the incubator programme offers mega support to startups by providing them with a team of professionals who help them test their technologies in a large supply chain network. The support of The Coca-Cola Company, Colgate-Palmolive, and Unilever will help grow this initiative and further develop the value proposition of the AB InBev 100+ Accelerator brand and aim. Read more from Consumergoods
Coca-Cola has recently announced to replace normal caps from 1.5 litre bottles of Fanta, Coca-Cola Zero Sugar, and Diet Coke with attached lids to ensure recycling of the caps as well. The beverage giant aims to roll out tethered lids across its packaging by 2024. Planet Patrol’s recent research report revealed that out of 85,000 pieces of litter collected in the UK in 2021, 5.5% belonged to the Coca-Cola company. Therefore, to fight against plastic pollution and encourage the recycling of the whole bottle including the lid, Coca-Cola is launching its attached lid bottles. Read more from Edie
The Consumer Pulse Survey conducted by McKinsey revealed seven ways in which sentiments and shopping behaviours of consumers across America are evolving. 1, Inflation is unable to stop American consumers from buying goods from the market, they have spent 12% more than they were expected to spend in March 2022. 2, Despite inflation, consumers have spent more on cosmetics, pet food, and sports apparel as compared to experiences like traveling and going to public gatherings. 3, More American consumers are switching to different brands, mainly private-label ones, to spend within budget. 4, US consumers are happily shopping online even after the pandemic and consequently, e-commerce has grown 27% year-over-year in March 2022. 5, Consumers are buying food and nonfood items from both online and physical stores as per their convenience. 6, Although consumers have resumed their outdoor activities, one-third of participating consumers are still conscious of it. 7, ESG factors influence the shopping patterns of US consumers. Read more from McKinsey
Virtual influencers are already existing in this mortal world, but metaverse, a virtual space, seems to be a perfect fit for them.
In a world full of tech-savvy consumers, Unilever never fails to disappoint its consumers’ expectations.
Kraft Heinz has entered into a joint venture with Pulpex to pilot and develop renewable and recyclable paper-based bottles made from 100% sustainably sourced wood pulp.
CPG giants like Colgate-Palmolive, Coca-Cola Company, and Unilever have decided to support Anheuser-Busch InBev (AB InBev) 100+ Accelerator to test and fund sustainably innovative startups in the supply chain. The 100+ Accelerator is a global incubation programme that is determined to provide solutions for supply chain challenges across sustainable agriculture, circular economy, climate action, and water stewardship. Along with funding piloting startups, the incubator programme offers mega support to startups by providing them with a team of professionals who help them test their technologies in a large supply chain network. The support of The Coca-Cola Company, Colgate-Palmolive, and Unilever will help grow this initiative and further develop the value proposition of the AB InBev 100+ Accelerator brand and aim. Read more from Consumergoods
Coca-Cola has recently announced to replace normal caps from 1.5 litre bottles of Fanta, Coca-Cola Zero Sugar, and Diet Coke with attached lids to ensure recycling of the caps as well. The beverage giant aims to roll out tethered lids across its packaging by 2024. Planet Patrol’s recent research report revealed that out of 85,000 pieces of litter collected in the UK in 2021, 5.5% belonged to the Coca-Cola company. Therefore, to fight against plastic pollution and encourage the recycling of the whole bottle including the lid, Coca-Cola is launching its attached lid bottles. Read more from Edie
The Consumer Pulse Survey conducted by McKinsey revealed seven ways in which sentiments and shopping behaviours of consumers across America are evolving. 1, Inflation is unable to stop American consumers from buying goods from the market, they have spent 12% more than they were expected to spend in March 2022. 2, Despite inflation, consumers have spent more on cosmetics, pet food, and sports apparel as compared to experiences like traveling and going to public gatherings. 3, More American consumers are switching to different brands, mainly private-label ones, to spend within budget. 4, US consumers are happily shopping online even after the pandemic and consequently, e-commerce has grown 27% year-over-year in March 2022. 5, Consumers are buying food and nonfood items from both online and physical stores as per their convenience. 6, Although consumers have resumed their outdoor activities, one-third of participating consumers are still conscious of it. 7, ESG factors influence the shopping patterns of US consumers. Read more from McKinsey
Virtual influencers are already existing in this mortal world, but metaverse, a virtual space, seems to be a perfect fit for them.
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