April 29, 2022 | ConsumerGeniuses Blog

The beverage giant, Frucor Suntory, plans to build a $400 million manufacturing plant in Australia

ConsumerGeniuses April 29, 2022

Frucor Suntory, the beverage giant, has planned to invest $400 million to build a new manufacturing plant in Ipswich, Queensland. The Suntory Beverage & Food APAC CEO, Taka Sanno, said that the brand sees chances of potential growth in Australia, which is why Suntory has decided to build a new manufacturing facility in the region. The plant will be able to manufacture a variety of delicious and refreshing drinks, plus, it will serve as a one-window facility where processing, packaging, warehousing, and distribution functions will take place. Read more from Insidefmcg

JBS launched its new electric-powered truck rental business: No Carbon

ConsumerGeniuses April 29, 2022

A global supplier of processed meat, chicken and beef products, JBS, has rolled out its new business titled No Carbon. No Carbon deals with 100% electric truck rentals and will help JBS achieve its net zero-emission goals by 2040. The company’s new business will function under JBS Novos Negócios and will manage a fleet of electric-powered refrigerated trucks. The company will initially serve in-house brands by managing the logistic operations of JBS’s Friboi, Seara, and Swift brands. The executive director at JBS Novos Negócios, Susana Martins Carvalho, remarked that No carbon will enable JBS to scale electric trucks in cargo transport in Brazil. Read more from EsmMagazine

Japanese cosmetics brand, Shiseido, tests its unpaid YouTube series

ConsumerGeniuses April 29, 2022

Shiseido, a Japanese cosmetic brand, is currently experimenting with its unpaid YouTube series. The brand aims to eventually develop a paid strategic plan that would be implemented in its 24-episode YouTube original series. The VP of integrated marketing strategy and consumer engagement at Shiseido, Jessie Dawes, said that the brand is testing this approach to explore the momentum of videos posted without paid ads. She added that Shiseido would put promotional ads by the end of 2022 so that the ad expenditures can focus on YouTube’s TrueView ad platform and prompt customers to visit Shiseido’s online website. Surprisingly, the company’s efforts are paying off quite well until now. Read more from Glossy

Returned parcel: Online shoppers demand sizing tools

ConsumerGeniuses April 29, 2022

E-commerce has become the new normal since the pandemic but brands need to fix the issue of returns when it comes to online shopping. 71% of consumers report that brands’ websites do not feature a sizing tool, a major reason for returns. MySize surveyed 1,000 individuals from the UK, US, Germany, Italy, and France, and collected their responses. The data revealed that 14% of Italian consumers, 10% of UK and German consumers, and 8% of French consumers often return a parcel. Besides the size issue, another reason for the return is bracketing. 33% of consumers admitted that they buy clothes and shoes in multiple sizes, intending to return the unfit ones. Online retailers and brands can minimise this return rate by introducing sizing tools to their websites. Read more from EcommerceNews

Digital marketers are not targeting the relevant customers: Report finds

ConsumerGeniuses April 29, 2022

Digital marketing enables brands to connect with global audiences however, it has a downside to it too which brands should take care of. ParcelLab presented a research report with YouGov after surveying 1,185 US adult online shoppers, showing how certain marketing emails trigger emotional responses. As per the findings, brands are carelessly sending marketing emails to all of their customers without being relevant to customers’ needs or preferences. 49% of the participants claimed to be irreverently marketed, rendering 88% to act against the brand, 42% to unsubscribe from marketing content, 24% to block the brand’s content, and 22% not to buy again from the brand. The report, The Emotional Shopping Experience, also highlighted factors such as environmental initiatives that drive US consumers to shop. Read more from MediaPost