April 25, 2022 | ConsumerGeniuses Blog

Consumers are now well-informed about climate impacts of food

ConsumerGeniuses April 25, 2022

As per the report presented by Kearney, consumers are more aware of the climate impact of food choices. Out of every five consumers, four tend to know about the environmental impacts of food choices, but they do not buy climate-friendly foods due to high prices, the report states. While doing grocery shopping, more than 27% of individuals think of the environmental impact of the food product before putting it in their cart. While 83% of them are ready to consume a healthier alternative to beef. Many CPG companies are working to achieve their sustainability goals, including reducing carbon footprint, decreasing waste, and using better-for-the-environment ingredients. Studies further reveal that consumers are more likely to buy a product that features a sustainable practise label. Read more from FoodDive

CPG companies need to transform their supply chain to reduce carbon emissions

ConsumerGeniuses April 25, 2022

Most of the global CPG companies are stepping up their games to reduce their carbon footprint. DHL recently published its white paper titled “Logistics of the Energy Revolution”, shedding light on some concern-worthy facts. As per the white paper, there are five areas critical for the energy transition, and companies need to keep a closer eye on them. These areas involve work end-to-end, collaboration, digitalisation, identification of transferable skills, focus on visibility, and opting for sustainable logistics solutions. The supply chain, specifically, has to undergo major transformations like digitalisation, new technologies to monitor consumption behaviours, and new logistics management processes. If CPG companies aim to achieve energy transition, they should strategically plan for the future and address logistics challenges. Read more from ArabianBusiness

Snack category: Time is ripe for better-for-you brands

ConsumerGeniuses April 25, 2022

Since the pandemic, consumers are more interested in better-for-you snacks, a category dominated by big giants. However, many startups and challenging brands are now disrupting the category with their innovational products. Although consumers are interested in exploring better-for-you alternatives, no one is ready to sacrifice deliciousness. Therefore, the majority of the CPG companies focus on manufacturing a product instilled with flavours like PeaTos, which recently reimaged its snack line and transformed into a vegan brand. According to SnackMagic’s consumer packaged goods data insights platform, CPGpulse, startups that are transforming the dynamics of the snacks category include Kibo Foods, Love Corn, and Air Cheese. Read more from SmartBrief

Weekly Snapshot of Top Trends in CG Industry

ConsumerGeniuses April 25, 2022

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (11th April-18th April). We have covered different categories, including: Direct-to-Consumer: Galderma, a personal skincare brand, reveals that direct feedbacks from retailers, consumers, and dermatologists decide what will be their next innovative product. AI and Robotics: Walmart, Amazon, and Reliance, along with some tech startups (backed up by big investors like Sequoia Capital, Accel, and Tiger Global), are entering into joint ventures with Indian Kirana stores to modernise the traditional store experience. Sustainability: CPG companies are focusing on water conservation to offset their carbon footprint, for example, PepsiCo and Keurig Dr Pepper announced to reduce the amount of wastewater across their operations. Consumer Trends: Kantar Worldpanel presented its study revealing 23 FMCG brands that attracted over 100 million Chinese households, including, P&G, Mengniu, Yili, Vinda, PepsiCo, Coca-Cola, Want Want, Haday, Nice and Unilever. Supply Chain: Pepsico is utilising an AI-empowered solution to improve efficiency and establish digital innovation across its supply chain operations, using 09 Solutions’ integrated business planning platform to perform real-time scenario planning.