April 22, 2022 | ConsumerGeniuses Blog

PepsiCo utilises an AI-based solution to improve efficiency across its supply chain

ConsumerGeniuses April 22, 2022

Pepsico is utilising an AI-empowered solution to improve efficiency and establish digital innovation across its supply chain operations. PepsiCo will use 09 Solutions’ integrated business planning platform to perform real-time scenario planning. The beverage giant would be able to evaluate the supply chain and commercial situation with the help of real-time scenario planning. Plus, the firm would help PepsiCo improve its execution arm. Read more from ConsumerGoods

Online shopping and DTC business approach

ConsumerGeniuses April 22, 2022

There are three simple keys, including ease of use, frictionless payment methods, and personalised delivery options, to attract shoppers to online channels. If consumers are given an online shopping experience that features an effective website, one-click payment method, and a variety of delivery options, then online retailers can win the loyalty of thousands of customers. Manufacturers offer DTC businesses as well, and a research study presented by Barclays manifested that 57% of consumers now buy items direct from manufacturers. As per consumers’ view, the DTC business model offers better pricing and services. Shoppers frequently buy clothes 39%, food and drink 27%, and electronics 30% from DTC businesses. Read from TheGuardian

CB Insights: Top four AI-driven CPG startups among 100 AI firms

ConsumerGeniuses April 22, 2022

Last year, CB Insights revealed the list of the 100 most promising private AI startups in the world. The list covered AI companies offering innovative solutions across 18 industries, including CPG and Retail, from 12 countries, including the US, UK, Canada, Japan, Denmark, Czech Republic, France, Poland, Germany, and South Korea. The top four AI-driven CPG startups that remained the top performers included 1, MSIGHTS, a marketing data transformation and reporting platform. 2, AiFi, an AI solution provider, enabling retailers to become fully autonomous. 3, Syte, a product discovery platform for e-commerce and 4, Vae.ai, a reinforcement learning platform. Read more from CBInsights

Fanny Moizant of Vestiaire Collective aims to offer the biggest global reselling marketplace

ConsumerGeniuses April 22, 2022

Vestiaire Collective, a Paris-based online marketplace to buy and sell authenticated pre-owned luxury fashion, has recently acquired American Tradesy. This acquisition has allowed Vestiaire Collective to grab the majority of Americans’ attention and go head-to-head against its competitor, The RealReal. Before cracking the deal, Vestiaire Collective’s US gross merchandise volume increased 75% year-over-year in the initial months of 2022 however, this deal has now made the US Vestiaire Collective’s biggest market. The co-founder and president of Vestiaire Collective, Fanny Moizant, revealed that the company is currently offering 5 million products by 10,000 brands and aims to transform the brand into the biggest global reselling marketplace. Read more from Glossy

The prime concern of snackers: Sustainability and the planet

ConsumerGeniuses April 22, 2022

Consumers are now more concerned about the environment and sustainability, and this trend has changed the definition of better-for-you snack. Each day, every individual loves to take a bite or two of their favourite snack items, but now consumers expect manufacturers to pack the same deliciousness in a greener and better for planet style. The business manager for branded snacks and confections in food service for Mondelez International, Malcolm McAlpine, said that this trend has extended to the packaging as well. Americans, as committed snackers, now demand sustainably delicious snacks packed in sustainable packaging. Read more from Bakingbusiness