April 11, 2022 | ConsumerGeniuses Blog

Weekly Snapshot of Top Trends in CG Industry

ConsumerGeniuses April 11, 2022

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (4th April-8th April). We have covered different categories, including 1, DTC: The marketing budget for the majority of the companies accounts for a share attributed to the TikTok ads business, as Tiktok offers nine times more engagement than Facebook. 2, AI and Robotics: The ARC Advisory Group has presented its report, featuring 25 companies for their strategic use of AI and data, including Tesla, Intel, J&J, Procter & Gamble and Nestlé. 3, Sustainability: Coca-Cola has used TV commercials to sell sustainability this time. The famous scientist, Bill Nye, made of recycled plastic has appeared in the three-minute animated vignette to take viewers into the world of recycling. 4, Consumer Trends: The Organic Trade Association shared the report, revealing that claims like hormone-free, cruelty-free, and all-natural are more effectively influencing the purchasing patterns of consumers as compared to the USDA organic label. 5, Supply Chain: FedEx Express is testing a middle-mile autonomous drone in collaboration with Elroy Air to improve its efficiency, operational productivity, and safety.

Instacart is not limited to delivering grocery items only, the brand has a lot more for CPG brands

ConsumerGeniuses April 11, 2022

Instacart has expanded its services from being a grocery delivery platform to a suite provider for retailers, featuring technological and digital services. The company recently launched the Instacart platform, which offers e-commerce development, in-store technology like smart carts and data tools. In the marketing field, it benefitted other brands through its new marketing capabilities, like creating CPG brand pages that act as digital storefronts. Instacart has not only partnered with famous grocers like Kroger, The Giant Company, and Walmart but it has also joined hands with Walgreens and Best Buy to deliver non-grocery items, including medicines and electronic products. Read more from Modernretail

Snapchat’s report: Attract the majority of Gen Z buyers by using AR

ConsumerGeniuses April 11, 2022

As per the report submitted by Snapchat, social commerce will be touching the heights of the sky within the coming years plus, more and more brands would utilise augmented reality to connect with Gen Z consumers. Snapchat surveyed 16,000 consumers, covering 16 markets, in collaboration with Global Crowd DNA, unfolding that 92% of young buyers want an AR-driven shopping experience. The report claims that Gen Zers prioritise buying a product that they have first experienced using AR compared to the Millennials or Gen X buyers. The majority of the Gen Zers hold that they pay more attention to an ad, featuring AR, while 60% of them affiliate personalisation with AR-driven experience. Read more from Retaildive