Global News and Digital Insights
for the Consumer Goods Industry

April 6, 2022

Retailers assured ethical sourcing to consumers via Labelling, RSPO trademark logo, and segregated supply chain model

ConsumerGeniuses April 6, 2022

As per Mintel’s 2022 global consumer trends, 61% of UK consumers prefer to buy from brands that are committed to ethical sourcing and working for the betterment of the environment. As palm oil is a key ingredient in every product sold by supermarkets, retailers need to transparently communicate the sourcing information to inform consumers that the product is not connected with deforestation or human rights and supply chain system violations. The majority of retailers have committed to sourcing 100% sustainable palm oil-based materials along with opting for a supply chain model that separates certified palm oil from an ordinary one, like the RSPO Segregated supply chain model. Retailers can assure consumers about ethical sourcing via labelling and featuring the RSPO trademark logo on their product packaging. Read more from Esmmagazine

FedEx Express is pivoting an autonomous drone to launch human-free delivery services

ConsumerGeniuses April 6, 2022

FedEx Express is testing a middle-mile autonomous drone in collaboration with Elroy Air to improve its efficiency, operational productivity, and safety. FedEx will test Eloy Air’s hybrid-electric vertical take-off and landing (VTOL) aircraft Chaparral. This autonomous aircraft is able to pick up 300 to 500 pounds of cargo and deliver it up to 300 miles away without human assistance. Read more from Supplychaindive

​Coca-Cola along with Coca-Cola Creations enter the DTC horizons with its Zero Sugar Byte

ConsumerGeniuses April 6, 2022

Coca-Cola has taken innovation to the next level by launching its pixel flavoured cola, under Coca-Cola Creations. The beverage giant has incorporated augmented reality into its Zero Sugar Byte along with giving a playful taste to its consumers. Initially, the industry giant will be rolling out this limited-edition cola in the United States via its DTC website, Coca-Cola.com/creations. Later on, the Zero Sugar Byte will be available for Chinese consumers as well. The Coca-Cola Creation site features an augmented reality gaming zone for consumers that they can enter by scanning their product’s package through their smartphone. Coca-Cola has more than 1,500 innovational projects in line, aiming to focus on scalability. Read more from Consumergoods

​​PepsiCo is strengthening its first-party data to connect with global audiences

ConsumerGeniuses April 6, 2022

PepsiCo has leveraged its data operations to establish a transparent system, enabling the beverage giant to connect with global consumers systematically. PepsiCo is doing this by attending major events like the Super Bowl Halftime Show and prioritising contextual and psychographic marketing instead of demographic. PepsiCo is utilising the first-party data to better know its customers and deliver relevant content. Along with investing in the foundational capabilities, PepsiCo is supplementing the second and third-party data to drive segmentation, create consumer profiles, and reimagine its media strategies from the consumer’s viewpoint. Read more from Adweek

​​Ethisphere’s list of global organisations 2022 committed to integrity and ethics

ConsumerGeniuses April 6, 2022

Ethisphere has been releasing the list of organisations that work and deliver based on high ethical standards and integrity. Ethisphere utilises a 200-point assessment model to list the organisations after evaluating them based on leadership, reputation, ethics, governance, and environmental impacts. Besides these umbrella categories, the institution evaluates the firms keeping in mind their corporate responsibilities, sustainable activities, and culture. Among the 136 organisations listed for their commitment to business integrity by Ethisphere are Kellog Co., PepsiCo, Grupo Bimbo SAB de CV, and ADM. In the food and beverage industry, Thailand-based C.P. Group, Italy-based Illy, and US-based Brown-Forman made it to the list. Read more from Foodbusinessnews

It’s time to make noise for indoor farming startups to fight food shortages

ConsumerGeniuses April 6, 2022

Indoor farming startups are expanding their facilities along with partnering with retailers to achieve economies of scale. The initiative is an advanced measurement taken by various startups to deal with the expected food shortages. An operator of indoor vertical farms, Plenty, partnered with Walmart to provide green vegetables across its California stores. The startup raised $400 million in the Series E funding participated by One Madison Group, JS Capital, and SoftBank. Other startups working in the same niche include Bowery Farming, providing fresh items to Albertsons, Whole Foods, and Walmart. Read more from Pitchbook

Retailers assured ethical sourcing to consumers via Labelling, RSPO trademark logo, and segregated supply chain model

ConsumerGeniuses April 6, 2022

As per Mintel’s 2022 global consumer trends, 61% of UK consumers prefer to buy from brands that are committed to ethical sourcing and working for the betterment of the environment. As palm oil is a key ingredient in every product sold by supermarkets, retailers need to transparently communicate the sourcing information to inform consumers that the product is not connected with deforestation or human rights and supply chain system violations. The majority of retailers have committed to sourcing 100% sustainable palm oil-based materials along with opting for a supply chain model that separates certified palm oil from an ordinary one, like the RSPO Segregated supply chain model. Retailers can assure consumers about ethical sourcing via labelling and featuring the RSPO trademark logo on their product packaging. Read more from Esmmagazine

FedEx Express is pivoting an autonomous drone to launch human-free delivery services

ConsumerGeniuses April 6, 2022

FedEx Express is testing a middle-mile autonomous drone in collaboration with Elroy Air to improve its efficiency, operational productivity, and safety. FedEx will test Eloy Air’s hybrid-electric vertical take-off and landing (VTOL) aircraft Chaparral. This autonomous aircraft is able to pick up 300 to 500 pounds of cargo and deliver it up to 300 miles away without human assistance. Read more from Supplychaindive

​Coca-Cola along with Coca-Cola Creations enter the DTC horizons with its Zero Sugar Byte

ConsumerGeniuses April 6, 2022

Coca-Cola has taken innovation to the next level by launching its pixel flavoured cola, under Coca-Cola Creations. The beverage giant has incorporated augmented reality into its Zero Sugar Byte along with giving a playful taste to its consumers. Initially, the industry giant will be rolling out this limited-edition cola in the United States via its DTC website, Coca-Cola.com/creations. Later on, the Zero Sugar Byte will be available for Chinese consumers as well. The Coca-Cola Creation site features an augmented reality gaming zone for consumers that they can enter by scanning their product’s package through their smartphone. Coca-Cola has more than 1,500 innovational projects in line, aiming to focus on scalability. Read more from Consumergoods

​​PepsiCo is strengthening its first-party data to connect with global audiences

ConsumerGeniuses April 6, 2022

PepsiCo has leveraged its data operations to establish a transparent system, enabling the beverage giant to connect with global consumers systematically. PepsiCo is doing this by attending major events like the Super Bowl Halftime Show and prioritising contextual and psychographic marketing instead of demographic. PepsiCo is utilising the first-party data to better know its customers and deliver relevant content. Along with investing in the foundational capabilities, PepsiCo is supplementing the second and third-party data to drive segmentation, create consumer profiles, and reimagine its media strategies from the consumer’s viewpoint. Read more from Adweek

​​Ethisphere’s list of global organisations 2022 committed to integrity and ethics

ConsumerGeniuses April 6, 2022

Ethisphere has been releasing the list of organisations that work and deliver based on high ethical standards and integrity. Ethisphere utilises a 200-point assessment model to list the organisations after evaluating them based on leadership, reputation, ethics, governance, and environmental impacts. Besides these umbrella categories, the institution evaluates the firms keeping in mind their corporate responsibilities, sustainable activities, and culture. Among the 136 organisations listed for their commitment to business integrity by Ethisphere are Kellog Co., PepsiCo, Grupo Bimbo SAB de CV, and ADM. In the food and beverage industry, Thailand-based C.P. Group, Italy-based Illy, and US-based Brown-Forman made it to the list. Read more from Foodbusinessnews

It’s time to make noise for indoor farming startups to fight food shortages

ConsumerGeniuses April 6, 2022

Indoor farming startups are expanding their facilities along with partnering with retailers to achieve economies of scale. The initiative is an advanced measurement taken by various startups to deal with the expected food shortages. An operator of indoor vertical farms, Plenty, partnered with Walmart to provide green vegetables across its California stores. The startup raised $400 million in the Series E funding participated by One Madison Group, JS Capital, and SoftBank. Other startups working in the same niche include Bowery Farming, providing fresh items to Albertsons, Whole Foods, and Walmart. Read more from Pitchbook

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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