Weekly Snapshot of Top Trends in CG Industry
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (28th March-1st April). We have covered different categories, including 1, DTC: TalkShopLive, a live streaming platform, wants to drive food and drink shopping sessions led by the founders of DTC brands, allowing brands affiliated with retailers to operate a shoppable live feed and order fulfilment. 2, AI and Robotics: Mars’ Maria Velissariou revealed that the Skittles company utilises AI to ensure the right balance of colours in each packet, giving its consumers the taste of the rainbow and sorts skittles. 3, Sustainability: The statistics from the Plant-Based Food Association (PBFA), The Good Food Association (GFI), and SPINS revealed that US plant-based food retail sales have surged by 6.2%, hitting a market valuation of $7.4 billion. 4, Consumer Trends: General Mills reported growth in sales of 30% to $568 million in its pet food category so far in 2022 by leveraging the cost savings. 5, Supply Chain: As per the Ernst and Young (EY) report, the ASEAN region’s businesses should optimise their supply chains to drive growth and feature digital twinning into their systems.