Deloitte is building a metaverse environment for both Middle East businesses and end customers to drive advancement in the retail sector.
Formaggi Dalla Svizzera, a Swiss cheese producer giant, has rolled out an augmented reality project to promote Swiss cheese, targeting both consumers and retailers. The augmented reality project will be launched in 2,000 stores across Italy, featuring talking postcards of Emmentaler DOP (a Swiss cheese) and digital packaging, displaying the QR codes. To enter into the AR-driven Swiss Valleys, consumers need to scan the QR code through their smartphones and experience a 360° virtual view of the cheese world. In the digital space, consumers can learn about the manufacturing process, production details, and unique recipes of Emmentaler cheese. The brand aims to expand the virtual world by adding categories like sustainability, web gaming, education, and competition by the end of April 2022. Read more from Esmmagazine
Chipotle is pivoting a tortilla-making robot, Chippy, in its innovation hub in Irvine, Calif. Chipotle has collaborated with Miso Robotics, a company that manufactured Flippy, a fast-food robotic arm. Chippy is a modified and customised version of Flippy, optimised to make tortilla chips instead of flipping burgers or frying potatoes like Miso’s Flippy. Chipotle is testing the bot and plans to introduce Chippy to the restaurants in Southern California and later across the global chain. Read more from Thespoon
Mac launched its new mascara, MACStack Mascara on 1st March 2022, which achieved unicorn status within no time. The hashtag #MacStackMascara crossed 73.1 million views on TikTok, encouraging more and more people to buy the product. The mascara comes in two variations: one is the classic version, and the other comes with a micro brush for shorter and harder-to-reach bottom lashes. The mascara works wonders on the lashes as it does not clump after a number of coats. Numerous TikTok stars, including Kelly Rose Sarno (624,000 followers), Mikayla Nogueira (11 million followers), Patrick Starrr (3 million followers), and others compared and reviewed the product, stating it one of the best of its kind. Read more from Glossy
E-commerce entrepreneurs and brands like Another Tomorrow are heading towards physical stores to establish a seamless omnichannel system, allowing customers to shop from mobile phones, laptops, or physical stores at their convenience. Some well-established brands like Warby Parker and Allbirds established their physical presence years ago. Following the same directions, now many smaller brands are experimenting with this by opening free-standing shops, securing short-term spaces, or leasing from a retail service. Many factors, including high digital marketing costs and prohibitive customer acquisition, have encouraged DTC brands to open physical shops, establishing a seamless omnichannel presence. Read more from Nytimes
Caffeine’s serious health side effects, including insomnia, acid reflux, and headaches, have driven consumers to curb caffeine intake or explore healthier alternatives. Many newbies have entered the space, like Mellow Rooster, Buzz Lite, and Mud\Wtr, but Teeccino, serving consumers for decades still leads others. Teeccino launched a key ingredient, Ramon seeds, that tastes like dark roasted coffee with chocolate flavours, for consumers not willing to completely eliminate coffee. The brand offers multiple flavours like creamy, spicy, fruity, and minty tastes for health-conscious consumers, along with roasted tea bags made from functional ingredients such as plant-based prebiotic concentrates and adaptogenic mushrooms. The brand aims to reduce stress, improve gut health, and boost immunity via its refreshing beverage line. Read more from Foodbusinessnews
Deloitte is building a metaverse environment for both Middle East businesses and end customers to drive advancement in the retail sector.
Formaggi Dalla Svizzera, a Swiss cheese producer giant, has rolled out an augmented reality project to promote Swiss cheese, targeting both consumers and retailers. The augmented reality project will be launched in 2,000 stores across Italy, featuring talking postcards of Emmentaler DOP (a Swiss cheese) and digital packaging, displaying the QR codes. To enter into the AR-driven Swiss Valleys, consumers need to scan the QR code through their smartphones and experience a 360° virtual view of the cheese world. In the digital space, consumers can learn about the manufacturing process, production details, and unique recipes of Emmentaler cheese. The brand aims to expand the virtual world by adding categories like sustainability, web gaming, education, and competition by the end of April 2022. Read more from Esmmagazine
Chipotle is pivoting a tortilla-making robot, Chippy, in its innovation hub in Irvine, Calif. Chipotle has collaborated with Miso Robotics, a company that manufactured Flippy, a fast-food robotic arm. Chippy is a modified and customised version of Flippy, optimised to make tortilla chips instead of flipping burgers or frying potatoes like Miso’s Flippy. Chipotle is testing the bot and plans to introduce Chippy to the restaurants in Southern California and later across the global chain. Read more from Thespoon
Mac launched its new mascara, MACStack Mascara on 1st March 2022, which achieved unicorn status within no time. The hashtag #MacStackMascara crossed 73.1 million views on TikTok, encouraging more and more people to buy the product. The mascara comes in two variations: one is the classic version, and the other comes with a micro brush for shorter and harder-to-reach bottom lashes. The mascara works wonders on the lashes as it does not clump after a number of coats. Numerous TikTok stars, including Kelly Rose Sarno (624,000 followers), Mikayla Nogueira (11 million followers), Patrick Starrr (3 million followers), and others compared and reviewed the product, stating it one of the best of its kind. Read more from Glossy
E-commerce entrepreneurs and brands like Another Tomorrow are heading towards physical stores to establish a seamless omnichannel system, allowing customers to shop from mobile phones, laptops, or physical stores at their convenience. Some well-established brands like Warby Parker and Allbirds established their physical presence years ago. Following the same directions, now many smaller brands are experimenting with this by opening free-standing shops, securing short-term spaces, or leasing from a retail service. Many factors, including high digital marketing costs and prohibitive customer acquisition, have encouraged DTC brands to open physical shops, establishing a seamless omnichannel presence. Read more from Nytimes
Caffeine’s serious health side effects, including insomnia, acid reflux, and headaches, have driven consumers to curb caffeine intake or explore healthier alternatives. Many newbies have entered the space, like Mellow Rooster, Buzz Lite, and Mud\Wtr, but Teeccino, serving consumers for decades still leads others. Teeccino launched a key ingredient, Ramon seeds, that tastes like dark roasted coffee with chocolate flavours, for consumers not willing to completely eliminate coffee. The brand offers multiple flavours like creamy, spicy, fruity, and minty tastes for health-conscious consumers, along with roasted tea bags made from functional ingredients such as plant-based prebiotic concentrates and adaptogenic mushrooms. The brand aims to reduce stress, improve gut health, and boost immunity via its refreshing beverage line. Read more from Foodbusinessnews
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