March 1, 2022 | ConsumerGeniuses Blog

It’s all about the P in CPG; Consumer PACKAGED Goods

ConsumerGeniuses March 1, 2022

Packaging is of prime significance in CPG however packaging that is not sustainable and can be replaced has no future. Ron Delia, CEO of Amcor, a global packaging company, claims that e-commerce is rising with every passing second and many packaged items are not yet designed to be delivered via DTC. To offer an exciting shopping experience to consumers and keep up with the continuous rise of e-commerce, manufacturers need to adopt advanced packaging strategies. Consumers want sustainable packages and do not approve of plastic at all, while Delia said that packaged industry should educate consumers about the overall impact, as some plastic productions entail lower gas emissions as well. Delia believes that the future of packaging is both innovative and connected, including a digital watermark and tracking via value chain. Read more from Mckinsey

Coca-Cola Creations initiative: Enjoy space flavoured coke with a mini-concert

ConsumerGeniuses March 1, 2022

Coca-Cola plans to roll out a new Coca-Cola Creations Initiative to launch limited edition unique flavours along with digital and real-world augmented experience. From its Real Magic brand production, the firm plans to launch Starlight, a space flavoured cola. The soft drink aims to arouse refreshing feelings among consumers, taking them into the cold voids. The bottles would come in a themed package, representing cosmos and vibrant nebulae with coke’s signature logo. Plus, the cans incorporate an augmented reality world where pop star Ava Max would perform a song, which can be experienced by scanning QR codes. Coca-Cola plans to continue manufacturing beverages via Creations to stay connected with games, music, and sports. Read more from Marketingdive

ADNOC presented the future of shopping through its next-gen retail store

ConsumerGeniuses March 1, 2022

Abu Dhabi National Oil Company ADNOC launched the store of the future, an oasis store, which is fully automated, cashier-less and the payment method is both contactless and cashless. Consumers can enjoy a highly AI-driven shopping experience, paying through a bank card, Emirates ID, or scanning the QR code. Each shelf of the store features an electronic LED screen that displays prices, current offers, and promotions that are updated in real-time. Families would be able to enter the next generation store with a single QR code, which would track the activities of all members. The items picked by each family member would be added to the single virtual basket. ADNOC reportedly raised Dhs1.7bn net profit within the first nine months of 2021. Read more from Gulfbusiness