Pandemic affected multiple life spheres but on the contrary, it promoted unique DIY activities and handicraft artisans. Tufting is one such artisanal skill, which is trending nowadays among local Gen Zers in China. Tufting, more commonly known as 簇绒 in China, is the art of making traditional rugs with a tufting gun. The number of Tufting UgCS videos released on lifestyle channels increases five times every month. The emerging trend provides retailers an interesting opportunity to treat consumers like co-creators by inviting them to participate in skilful activities held at pop-up stores. This way retailers would be able to preserve their local artistic talent and encourage more customers to visit their brand. Read more from Jingdaily

L’Oreal reportedly claimed that the firm’s sales in North Asia excelled by 17.6% in December 2021. The organization experienced twofold digit development in 2021, specifically, in central China as the brand’s quality-driven products allured Chinese consumers. Other regions, including The South Asia Pacific, Middle East, North Africa, and Sub-Saharan Africa saw a growth of 13.9%. The company’s sales in Southeast Asia returned to the pre-Covid level in the final quarter of 2021 due to its remarkable performance in Vietnam and rise in e-commerce. Pacific countries, including Pakistan and India, and the Gulf region also delivered profitable performance. Read more from Retailasia