Global News and Digital Insights
for the Consumer Goods Industry

January 27, 2022

A final overview: The retail trends and insights of 2021

ConsumerGeniuses January 27, 2022

The YouGov’s International Omni-Channel Retail Report 2021 presents the shopping trends and insights featuring the following key findings. 1, Globally, consumers prefer both physical and e-commerce channels for shopping, as the penetration percentage of online and physical channels is 81% and 86%, respectively. 2, Channel dependence fluctuates relying upon item types, as essentials are more likely to be bought from physical stores (78%) than online (57%), while optional things are more regularly purchased online (72%) than in-store (57%). 3, Digital platforms have secured the dominant position, including Google, Samsung, Netflix, YouTube, and WhatsApp. 4, Netflix secured the top spot in Bet Brand Rankings in the UK while Disney+ is the top improved brand of 2021. Read more from Businessyougov

TikTok’s insight reveals the effective market campaign featuring collaboration with creators

ConsumerGeniuses January 27, 2022

TikTok’s latest insight reveals an effective market campaign strategy of collaborating with established creators. TikTok reviewed the ad campaign of 2,800 platforms to explore how brands generate more views and consumers by partnering with versatile creators. The repurposed ads that were not created for TikTok resulted in a much lower ad recall percentage while the TikTok specific ads powered by famous creators generated 27% higher ad recall. Promotions made in association with TikTok creators were viewed for 6 seconds, a rate 91% higher as compared to a non-creator partnership. The research reveals that the use of beauty products with a comic element in the ads on TikTok receives higher ad recall of 72% among other industries. Read more from Socialmediatoday

Aldi branched out in Italy by opening 31 new stores in 2021

ConsumerGeniuses January 27, 2022

Aldi launched 31 new stores in Italy in 2021. The company now consists of 138 supermarkets in the six regions of Northern Italy, including Trentino-Alto Adige, Emilia-Romagna, Piedmont, Lombardy, Veneto, and Friuli-Venezia Giulia. To achieve Aldi’s environmental commitment, the retail company has opened its first carbon-neutral store in Moniga Del Garda, in Brescia province. The firm has reduced the percentage of energy consumption across its operation in Italy by 7% and plans to introduce carbon offset projects in association with ClimatePartner, a sustainability development platform. Read more from Esmmagazine

Abu Dhabi’s IHC established Rebound Ltd to boost recycled plastic trade among global traders

ConsumerGeniuses January 27, 2022

Abu Dhabi’s largest conglomerate, International Holding Company (IHC), has announced the establishment of Rebound Ltd to reduce the world’s plastic pollution. It is a global and quality-driven platform that allows traders to efficiently trade recycled plastic. Rebound exchange is anticipated to start functioning by the mid of 2022, providing quality assurance, certification, and insurance in the supply chain industry. 80% of the countries are unable to consume or recycle plastic material. The firm will help such countries to increase the recycling scale and offer new economic opportunities. Rebound Ltd is expected to trade 5 million tons of recycled plastic by 2025. Read more from Arabianbusiness

An insight to supply chain risks and their solutions in consumer goods industry

ConsumerGeniuses January 27, 2022

During the pandemic, few companies benefitted from geographically concentrated production, but it caused risks as well, affecting the entire production network. The supply chain network of the consumer-related industry is generally localized, however, the commodities dependent on international boundaries, such as cosmetics and apparel, led to major bottlenecks. Indeed, industries like food and drink, with a more regionalized supply chain network, have also dealt with difficulties. During these times, companies should focus on establishing an end-to-end transparent system, investing more in digitization, and improving collaboration with suppliers. Plus, they should embrace e-commerce and build a creative, and intelligent team of data scientists and engineers. Read more from Mckinsey

France introduced a revolutionary law that bans plastic packaging

ConsumerGeniuses January 27, 2022

France has introduced a law into its retail industry that bans plastic packaging for 30 fruit and vegetable products, including leeks, eggplant, zucchini, potatoes, and apples. The law has been implemented since 1 January 2022 and belongs to the French Anti Waste Law for a circular economy, known as AGEC Law. This law aims to limit plastic use by eliminating a billion plastic packages each year and boosting recycling. BBC reported that this law is a revolutionary step taken by the French government as it prompts to discontinue single-use plastics by 2040 and introduce plastic-free packaging across the food category by 2026. Read more from Esmmagazine

A final overview: The retail trends and insights of 2021

ConsumerGeniuses January 27, 2022

The YouGov’s International Omni-Channel Retail Report 2021 presents the shopping trends and insights featuring the following key findings. 1, Globally, consumers prefer both physical and e-commerce channels for shopping, as the penetration percentage of online and physical channels is 81% and 86%, respectively. 2, Channel dependence fluctuates relying upon item types, as essentials are more likely to be bought from physical stores (78%) than online (57%), while optional things are more regularly purchased online (72%) than in-store (57%). 3, Digital platforms have secured the dominant position, including Google, Samsung, Netflix, YouTube, and WhatsApp. 4, Netflix secured the top spot in Bet Brand Rankings in the UK while Disney+ is the top improved brand of 2021. Read more from Businessyougov

TikTok’s insight reveals the effective market campaign featuring collaboration with creators

ConsumerGeniuses January 27, 2022

TikTok’s latest insight reveals an effective market campaign strategy of collaborating with established creators. TikTok reviewed the ad campaign of 2,800 platforms to explore how brands generate more views and consumers by partnering with versatile creators. The repurposed ads that were not created for TikTok resulted in a much lower ad recall percentage while the TikTok specific ads powered by famous creators generated 27% higher ad recall. Promotions made in association with TikTok creators were viewed for 6 seconds, a rate 91% higher as compared to a non-creator partnership. The research reveals that the use of beauty products with a comic element in the ads on TikTok receives higher ad recall of 72% among other industries. Read more from Socialmediatoday

Aldi branched out in Italy by opening 31 new stores in 2021

ConsumerGeniuses January 27, 2022

Aldi launched 31 new stores in Italy in 2021. The company now consists of 138 supermarkets in the six regions of Northern Italy, including Trentino-Alto Adige, Emilia-Romagna, Piedmont, Lombardy, Veneto, and Friuli-Venezia Giulia. To achieve Aldi’s environmental commitment, the retail company has opened its first carbon-neutral store in Moniga Del Garda, in Brescia province. The firm has reduced the percentage of energy consumption across its operation in Italy by 7% and plans to introduce carbon offset projects in association with ClimatePartner, a sustainability development platform. Read more from Esmmagazine

Abu Dhabi’s IHC established Rebound Ltd to boost recycled plastic trade among global traders

ConsumerGeniuses January 27, 2022

Abu Dhabi’s largest conglomerate, International Holding Company (IHC), has announced the establishment of Rebound Ltd to reduce the world’s plastic pollution. It is a global and quality-driven platform that allows traders to efficiently trade recycled plastic. Rebound exchange is anticipated to start functioning by the mid of 2022, providing quality assurance, certification, and insurance in the supply chain industry. 80% of the countries are unable to consume or recycle plastic material. The firm will help such countries to increase the recycling scale and offer new economic opportunities. Rebound Ltd is expected to trade 5 million tons of recycled plastic by 2025. Read more from Arabianbusiness

An insight to supply chain risks and their solutions in consumer goods industry

ConsumerGeniuses January 27, 2022

During the pandemic, few companies benefitted from geographically concentrated production, but it caused risks as well, affecting the entire production network. The supply chain network of the consumer-related industry is generally localized, however, the commodities dependent on international boundaries, such as cosmetics and apparel, led to major bottlenecks. Indeed, industries like food and drink, with a more regionalized supply chain network, have also dealt with difficulties. During these times, companies should focus on establishing an end-to-end transparent system, investing more in digitization, and improving collaboration with suppliers. Plus, they should embrace e-commerce and build a creative, and intelligent team of data scientists and engineers. Read more from Mckinsey

France introduced a revolutionary law that bans plastic packaging

ConsumerGeniuses January 27, 2022

France has introduced a law into its retail industry that bans plastic packaging for 30 fruit and vegetable products, including leeks, eggplant, zucchini, potatoes, and apples. The law has been implemented since 1 January 2022 and belongs to the French Anti Waste Law for a circular economy, known as AGEC Law. This law aims to limit plastic use by eliminating a billion plastic packages each year and boosting recycling. BBC reported that this law is a revolutionary step taken by the French government as it prompts to discontinue single-use plastics by 2040 and introduce plastic-free packaging across the food category by 2026. Read more from Esmmagazine

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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