McCormick & Company, a spice manufacturer, has seen a boost in its financial earnings for the third quarter of 2021. Due to the rise of at-home cooking, the brand enjoyed an 8% or $119 million raise in sales. The operating income of the brand reached $265 million, while the adjusted operating income made up to $272 million. The company’s adjusted earnings have risen by 5% per share and expects a growth of 12% to 13% in year-over-year sales. In the future, the brand plans to continue capitalizing on the shift to at-home eating and utilize digital engagement for potential growth.

Brightpearl, a retail operating system for brands, claims that 68% of Gen Z consumers plan to utilize non-conventional channels to shop for Black Friday and Christmas. Gen Z is looking forward to shop through five “alternatives” that are Facebook, WhatsApp, YouTube, retailer’s mobile app, and Instagram. As far as payment methods are concerned, 58% of consumers plan to use PayPal, 51% will be using Credit Cards, while 47% would pay via Debit Cards. Other popular payment alternatives include Amazon Pay, Apple Pay, Google Pay, and Klarna.

To promote growth and expansion, 80% of CPG companies are adapting an efficient marketing framework. At the scale level, a data-driven marketing strategy can help companies achieve that growth. Companies would be able to see a boost of 3% to 5% in their net sales, while the marketing efficiency would improve by 10 to 12%. To establish an effective marketing framework, companies need to feature an AI engine and a 360° view of consumers’ demands. Plus, fit-for-purpose marketing technology is required that conveys the relevant message to the right consumer, at the right time. Besides this, to develop innovational ways of working, companies can prioritize these three actions 1, Establish an infrastructure that measures and scales tests. 2, Promote innovation, and 3, Make test-learn-scale the new business-as-usual.

After the COVID-19 pandemic, China has seen 15% to 20% increase in online shopping, while ecommerce in Italy has increased 81%. A retailer who plans to debut an e-commerce business can establish it quickly if one considers these three steps 1, Be pragmatic; instead of offering a full-blown collection across all digital markets, a company should offer limited collections targeting limited geographical areas. 2, Assign ownership to teams, not tasks; management should create four teams including, The tech-design team, The operation team, The product-assortment team, and The marketing team. Afterward, management should give the responsibility to the respective teams to solve and address the issues. 3, Learn and adapt; a company should employ performance indicators that allow to observe, learn and adopt the right strategies.

As per the seventh Annual Trends Report of Whole Foods Markets, these food shifts would be trending in 2022 1, Manufacturers would explore ultra-urban farming techniques to grow hyper-local crops. 2, Chefs would utilize the lemon grapefruit flavor of You Do Yuzu, a citrus fruit, to elevate their soups, noodles, and fish. 3, Plant-based eaters are trying reducetarianism, which means they won’t cut out meat and dairy products completely but reduce their consumption. 4, Manufacturers would utilize Hibiscus to produce innovative fruit spreads and yogurts. 5, A new lineup of drinks would be launched, providing the taste of spirits without the buzz. 6, Grains would be grown via ethical sourcing. 7, Sunflower-based snacks would be launched including crackers and ice creams. 8, The powdered form of Moringa Leaves would be added in smoothies, sauces, and frozen desserts. 9, Sparkling drinks with probiotics, prebiotics, and botanicals would be launched. 10, Cereals and plant-based ice cream sandwiches would have turmeric as main ingredient.