Global News and Digital Insights
for the Consumer Goods Industry

September 30, 2021

Shoprite, a South African grocery store’s annual sales boosted up

ConsumerGeniuses September 30, 2021

Shoprite, a South African grocery store, experienced a 20.3% increase in annual earnings. The “annual headline earnings per share (HEPS)” of the grocery store increased up to 956.3 cents. In thirteen African countries, Shoprite has more than 2800 stores and plans to grab Madagascar and Uganda’s markets this year. Sales in the group of general merchandise alone rose by 8.1% due to significant grocery sales.

Consumers want bottled water to address their environmental and health concerns

ConsumerGeniuses September 30, 2021

In the ongoing times, consumers are mindful of environmental and health concerns. This is why The Alkaline Water CO., claims that consumers nowadays are looking for hydration, low cholesterol, cognitive support, immunity, energy, and sleep in their functional beverages. Besides this, the ingredients that consumers explore are vitamin C and D, calcium, vitamin B12, turmeric, zinc, and probiotics. ShineWater, another famous name in the bottled water industry, is trying to cope with the deficiency of vitamin D in the majority of the US adult population.

The Delta Variant has influenced consumer behaviours

ConsumerGeniuses September 30, 2021

Numerator, a tech and data research company, claimed that 50% of consumers are more worried about Delta Variant than they were about the first wave of Covid-19. 61% of consumers fear that this variant would restrict them to home again. Even 66% of vaccinated consumers are worried about the variant. From July to August consumers’ comfort to shop in markets without wearing masks dropped by 15%. 53% of consumers are in favour of wearing masks in public, while only 20% of consumers are optimistic to return to pre-Covid life routine.

Nestle reveals its strategic plan to establish a regenerative food system

ConsumerGeniuses September 30, 2021

Nestle is planning to establish a regenerative food system that secures the environment and upgrades farming methods. Nestle plans to half its emissions by 2030 and goes net-zero by 2050. To implement a regenerative agriculture strategy across its supply chain, Nestle is investing Swiss Francs 1.2 Billion in the coming five years. The company aims to help farmers in three ways to grow crops through regenerative methods. Nestle will provide technical assistance, investment support and “pay premiums for regenerative agriculture goods.”

Nike’s sales chalk up, while the brand keeps up with supply chain disruptions

ConsumerGeniuses September 30, 2021

Nike sales have increased by 16% in its latest monetary quarter, while direct sales were up 28% to $4.7 billion. The digital sales of the brand chalked up by almost 30%. Nike enjoyed boosting sales from the sportswear category as well, with net income rising 23% from last year. Nonetheless, leaders essentially tempered their assumptions for the full monetary year ahead on account of supply chain network disturbances that include COVID-19-related manufacturing plant closures in Vietnam and Indonesia.

Companies try to make the food more appetizing through content description

ConsumerGeniuses September 30, 2021

Technology is revolutionizing the Food Industry by producing eggs, meat, and dairy items without animals. Consumers are keen to know how these healthier food alternatives are being manufactured by the companies. Companies now carefully communicate their content across customers. Change Food’s mantra “the magic of microbes” explains how they manufacture cheese products via precision fermentation. Good Meat briefly elaborates how the company produces cell-based meat by selecting cells and natural scaffolding. Nature’s Fynd states its food to be the “food for optimists” and explains how the brand uses biomass fermentation to produce meat and dairy items.

Companies are optimizing pea crops through technology-driven strategies

ConsumerGeniuses September 30, 2021

Grand View Research claims that the global pea protein market has reached up to $213.1 million and is expected to grow by 12.7% in the coming seven years. The significant demand in the pea protein market motivated Benson Hills and Equinom to optimize the ingredient. In August, Benson Hills introduced its “yellow pea breeding and commercialization program.” The company uses its cropOS technological framework to improve the ingredient with AI and genetics. Equinom, an Israel-based company, utilizes technology-enabled breeding techniques for pea optimization and plans to commercialize its pea plant next year.

Kohl adopted augmented reality technology to produce 3D product models

ConsumerGeniuses September 30, 2021

Retail companies are adopting the technology of augmented reality to produce 3D models for their products. Kohl has expanded its partnership with Nextech AR Solutions Corp. to produce thousands of 3D product models. Nextech’s 3D webAR permits the user to interact with a specific product in a customized backdrop of their choice. These models would consequently improve the customer shopping experience. The 3D models would be soon available in google search results.

Gap Inc. brought Drapr to offer 3D virtual fitting rooms to consumers

ConsumerGeniuses September 30, 2021

Retailers are acquiring fit tech startups to redefine the try-on concept in apparel shopping. Gap Inc. has brought Drapr, an e-commerce manufacturer, that uses the 3D virtual try-on technology to help consumers solve the fitting problem. The company’s technology aids consumers to find the piece of cloth that fits them perfectly and suits their attire. Drapr would provide a satisfactory try-on experience to consumers while giving it a digital push.

Koger launched its speedy delivery service named “Kroger Delivery Now”

ConsumerGeniuses September 30, 2021

Kroger has teamed up with Instacart to launch virtual convenience stores to deliver fresh foods, snacks, and dairy items within 30 minutes to 50 million American households. Kroger’s Delivery Now service includes 25,000 items from more than 2700 Kroger grocery stores. Kroger’s speedy delivery services are directly competing with GoPuff, a rapid delivery-focused manufacturer, which generated billions of dollars from potential investors.

Walmart expands its “self-delivery vehicle testing” with Ford and Argo’s self-delivery vehicles

ConsumerGeniuses September 30, 2021

Walmart has teamed up with Ford Motor Company and Argo AI to expand its self-driving vehicle delivery service. The services would be initially available for the consumers of Washington, Miami, D.C, Texas, and Austin. Walmart would utilize the delivery vehicles of Ford and Argo AI to deliver goods to Walmart’s customers. Initially, this service would be able to entertain consumers of a specific area, however, the company plans to gradually expand it over time.

Five post-pandemic transitions in the CPG industry that companies must watch for

ConsumerGeniuses September 30, 2021

The retail and consumer goods businesses need to watch five post-pandemic transitions to excel in the industry. 1, Inclination towards DTC and e-commerce product models; brands should invest in digitized platforms along with infusing real-time analytics to offer personalization to consumers. 2, Future of digitalized stores; companies should incorporate flexible pricing frameworks, contactless payment, and technologies of AI and automation. 3, Fulfilling consumer demand; consumers now demand fast, cost-effective and in-time delivery services which companies need to focus on. 4, Firms need to build “convergent and intelligent ecosystems” to promote a harmonious working environment. 5, Brands need to secure privacy and data of consumers to develop trust.

PepsiCo utilizes first-party data in four ways to develop DTC relationship

ConsumerGeniuses September 30, 2021

Consumer behaviour and the business landscape is transitioning at an unimaginable pace. PepsiCo has therefore used first-party data in four ways to establish DTC relationships. 1, PepsiCo prioritizes customer relations and secures their data’s privacy. 2, PepsiCo has launched loyalty programs for consumers in Mexico, Turkey, the US, and Canada to keep up with the dynamics of changing marketing demands and inclinations. 3, The brand utilizes first-party data to generate business results. 4, First-party data enables PepsiCo to make business-related decisions that are beyond marketing tactics.

Shoprite, a South African grocery store’s annual sales boosted up

ConsumerGeniuses September 30, 2021

Shoprite, a South African grocery store, experienced a 20.3% increase in annual earnings. The “annual headline earnings per share (HEPS)” of the grocery store increased up to 956.3 cents. In thirteen African countries, Shoprite has more than 2800 stores and plans to grab Madagascar and Uganda’s markets this year. Sales in the group of general merchandise alone rose by 8.1% due to significant grocery sales.

Consumers want bottled water to address their environmental and health concerns

ConsumerGeniuses September 30, 2021

In the ongoing times, consumers are mindful of environmental and health concerns. This is why The Alkaline Water CO., claims that consumers nowadays are looking for hydration, low cholesterol, cognitive support, immunity, energy, and sleep in their functional beverages. Besides this, the ingredients that consumers explore are vitamin C and D, calcium, vitamin B12, turmeric, zinc, and probiotics. ShineWater, another famous name in the bottled water industry, is trying to cope with the deficiency of vitamin D in the majority of the US adult population.

The Delta Variant has influenced consumer behaviours

ConsumerGeniuses September 30, 2021

Numerator, a tech and data research company, claimed that 50% of consumers are more worried about Delta Variant than they were about the first wave of Covid-19. 61% of consumers fear that this variant would restrict them to home again. Even 66% of vaccinated consumers are worried about the variant. From July to August consumers’ comfort to shop in markets without wearing masks dropped by 15%. 53% of consumers are in favour of wearing masks in public, while only 20% of consumers are optimistic to return to pre-Covid life routine.

Nestle reveals its strategic plan to establish a regenerative food system

ConsumerGeniuses September 30, 2021

Nestle is planning to establish a regenerative food system that secures the environment and upgrades farming methods. Nestle plans to half its emissions by 2030 and goes net-zero by 2050. To implement a regenerative agriculture strategy across its supply chain, Nestle is investing Swiss Francs 1.2 Billion in the coming five years. The company aims to help farmers in three ways to grow crops through regenerative methods. Nestle will provide technical assistance, investment support and “pay premiums for regenerative agriculture goods.”

Nike’s sales chalk up, while the brand keeps up with supply chain disruptions

ConsumerGeniuses September 30, 2021

Nike sales have increased by 16% in its latest monetary quarter, while direct sales were up 28% to $4.7 billion. The digital sales of the brand chalked up by almost 30%. Nike enjoyed boosting sales from the sportswear category as well, with net income rising 23% from last year. Nonetheless, leaders essentially tempered their assumptions for the full monetary year ahead on account of supply chain network disturbances that include COVID-19-related manufacturing plant closures in Vietnam and Indonesia.

Companies try to make the food more appetizing through content description

ConsumerGeniuses September 30, 2021

Technology is revolutionizing the Food Industry by producing eggs, meat, and dairy items without animals. Consumers are keen to know how these healthier food alternatives are being manufactured by the companies. Companies now carefully communicate their content across customers. Change Food’s mantra “the magic of microbes” explains how they manufacture cheese products via precision fermentation. Good Meat briefly elaborates how the company produces cell-based meat by selecting cells and natural scaffolding. Nature’s Fynd states its food to be the “food for optimists” and explains how the brand uses biomass fermentation to produce meat and dairy items.

Companies are optimizing pea crops through technology-driven strategies

ConsumerGeniuses September 30, 2021

Grand View Research claims that the global pea protein market has reached up to $213.1 million and is expected to grow by 12.7% in the coming seven years. The significant demand in the pea protein market motivated Benson Hills and Equinom to optimize the ingredient. In August, Benson Hills introduced its “yellow pea breeding and commercialization program.” The company uses its cropOS technological framework to improve the ingredient with AI and genetics. Equinom, an Israel-based company, utilizes technology-enabled breeding techniques for pea optimization and plans to commercialize its pea plant next year.

Kohl adopted augmented reality technology to produce 3D product models

ConsumerGeniuses September 30, 2021

Retail companies are adopting the technology of augmented reality to produce 3D models for their products. Kohl has expanded its partnership with Nextech AR Solutions Corp. to produce thousands of 3D product models. Nextech’s 3D webAR permits the user to interact with a specific product in a customized backdrop of their choice. These models would consequently improve the customer shopping experience. The 3D models would be soon available in google search results.

Gap Inc. brought Drapr to offer 3D virtual fitting rooms to consumers

ConsumerGeniuses September 30, 2021

Retailers are acquiring fit tech startups to redefine the try-on concept in apparel shopping. Gap Inc. has brought Drapr, an e-commerce manufacturer, that uses the 3D virtual try-on technology to help consumers solve the fitting problem. The company’s technology aids consumers to find the piece of cloth that fits them perfectly and suits their attire. Drapr would provide a satisfactory try-on experience to consumers while giving it a digital push.

Koger launched its speedy delivery service named “Kroger Delivery Now”

ConsumerGeniuses September 30, 2021

Kroger has teamed up with Instacart to launch virtual convenience stores to deliver fresh foods, snacks, and dairy items within 30 minutes to 50 million American households. Kroger’s Delivery Now service includes 25,000 items from more than 2700 Kroger grocery stores. Kroger’s speedy delivery services are directly competing with GoPuff, a rapid delivery-focused manufacturer, which generated billions of dollars from potential investors.

Walmart expands its “self-delivery vehicle testing” with Ford and Argo’s self-delivery vehicles

ConsumerGeniuses September 30, 2021

Walmart has teamed up with Ford Motor Company and Argo AI to expand its self-driving vehicle delivery service. The services would be initially available for the consumers of Washington, Miami, D.C, Texas, and Austin. Walmart would utilize the delivery vehicles of Ford and Argo AI to deliver goods to Walmart’s customers. Initially, this service would be able to entertain consumers of a specific area, however, the company plans to gradually expand it over time.

Five post-pandemic transitions in the CPG industry that companies must watch for

ConsumerGeniuses September 30, 2021

The retail and consumer goods businesses need to watch five post-pandemic transitions to excel in the industry. 1, Inclination towards DTC and e-commerce product models; brands should invest in digitized platforms along with infusing real-time analytics to offer personalization to consumers. 2, Future of digitalized stores; companies should incorporate flexible pricing frameworks, contactless payment, and technologies of AI and automation. 3, Fulfilling consumer demand; consumers now demand fast, cost-effective and in-time delivery services which companies need to focus on. 4, Firms need to build “convergent and intelligent ecosystems” to promote a harmonious working environment. 5, Brands need to secure privacy and data of consumers to develop trust.

PepsiCo utilizes first-party data in four ways to develop DTC relationship

ConsumerGeniuses September 30, 2021

Consumer behaviour and the business landscape is transitioning at an unimaginable pace. PepsiCo has therefore used first-party data in four ways to establish DTC relationships. 1, PepsiCo prioritizes customer relations and secures their data’s privacy. 2, PepsiCo has launched loyalty programs for consumers in Mexico, Turkey, the US, and Canada to keep up with the dynamics of changing marketing demands and inclinations. 3, The brand utilizes first-party data to generate business results. 4, First-party data enables PepsiCo to make business-related decisions that are beyond marketing tactics.

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