In 2023, video is the most popular marketing tool, yet standing out in today’s congested internet marketplace might be challenging. It is critical to invest in an interactive video platform if you want to develop video content that actually engages your audience and learn more about their watching habits. Yet, there are a few frequent weak points where interactive video might help, such as not gathering enough relevant audience information, not being accessible to all of the audience, not providing closed captions, subtitles, and transcriptions to content, and failing to adapt to the increase of silent video. Accessibility is a critical component of commercial content production. In-video shopping and lead generation may be provided straight from within videos, as well as capturing audience attention when they are most engaged with their content. Vudoo has received WCAG 2.1 AA certification, indicating that its interactive video technology complies with the Web Content Accessibility Guidelines (WCAG). If standard video isn’t delivering enough leads or sales, or a firm faces trouble tracking conversions and crediting their source, they may need the assistance of interactivity, and Vudoo is a one-stop solution for that. When social media isn’t producing enough traffic or engagement, use interactive video to stand out and engage your target audience by giving them the choice to connect with your content.