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Under Armour invests in its DTC channel to boost sales

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Under Armour’s revenue increased by 3% in the third quarter, with wholesale revenue increasing by 7% and direct-to-consumer sales decreasing by 1%. Inventory increased by 50% in the quarter, but the majority of it is current, and Under Armour intends to pack and retain part of it until next year. Under Armour will host a pop-up shop in New York’s Flatiron District next week to highlight its lifestyle positioning. Under Armour is investing in its own DTC and has a location in New York to showcase its brand.

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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