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Transforming supply chains into revenue centres: How CG companies are rethinking traditional approaches

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Consumer goods companies are increasingly seeing their supply chains as potential revenue generators, according to a report. Traditionally viewed as a cost centre, the supply chain has been considered an opportunity to extract value by some firms, such as Kellogg’s and PDC Brands. One major issue is the reluctance of supply chain partners to share data up and down the chain. However, PDC Brands’ head of global planning, Sulabh Jain, suggested creating value-added partnerships with suppliers that allow retailers to share their point-of-sale data weekly rather than monthly. Companies are also looking to automation, analytics, and AI to free up talent and focus on revenue strategy.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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