According to BENEO’s worldwide plant-based survey, 42% of US customers want to explore plant-based goods, but just 22% are flexitarians. According to Mintel’s poll, plant-based beverages are the most popular category in the dairy alternative market, and consumers anticipate plant-based alternatives to have the same nutritional advantages as dairy. Also, 73% of worldwide flexitarians value dairy replacements having a full-bodied mouthfeel similar to dairy. Protein is regarded as an important macronutrient that promotes general health, weight control, energy, and immunological health. The plant-based revolution shows no signs of slowing down, and consumers are enjoying the accompanying health and environmental benefits. According to the study, 44% of worldwide consumers examine nutrition labels on beverages for protein content, and 43% found beverages with “rich source of protein” claims intriguing. In recent years, the plant protein industry has seen huge transformations, with customers seeking out plant-based products for a variety of reasons, including health and sustainability. Companies are rushing to bridge the protein gap between plant-based alternatives and conventional milks, with ultra-filtered milks boasting double-digit protein levels and performance nutrition drinks blurring the distinction between performance nutrition drinks and classic dairy milks.

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