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The CRUMBS bakery returns with CPG and DTC channels

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ConsumerGeniuses

CRUMBS, the brand that launched the gourmet cupcake craze in the early 2000s, has relaunched through DTC and CPG channels. The huge success and popularity of CRUMBS led to the company’s final sale in 2012. UberEats, GrubHub, DoorDash, Seamless, and Postmates all provide same-day delivery.

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The CRUMBS relaunch includes the same cupcake flavours that pioneered the gourmet cupcake market years ago and that its followers were familiar with and enjoyed. Many major grocery chains in the Northeast have already authorised the new CPG retail line of cupcakes and cookies. Cotton Candy, Sprinkle Sundae, and Red Velvet are among their most popular cupcake varieties.

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