Global News and Digital Insights
for the Consumer Goods Industry

Rise of Fashion in the Metaverse and Virtual World



According to a consensus, the global fashion space is bound to pass $3 trillion in expenditure by 2023. A new trend of Hybrid Fashion is gaining traction with the rise of virtual reality and Metaverse, and consumers’ focus on avatars, NFTs, and digital identities. Some top brands like Louis Vuitton, Gucci, Givenchy, Nike, RTKFT, Balenciaga, and Dior have made their foray into Metaverse along with some popular celebrities, computer techs, fashion designers, and businessmen. Famous names like Paris Hilton, Snoop Dogg, Lady Gaga, Jake Paul, and Andrew Yang are also participating in the Metaverse. New opportunities are opening up for artists and fashion designers to create virtual art and design. It isn’t too far-fetched to assume that words like light pollution, cosmic arts, space travel, and 3D fashion would be used globally soon and people would pay for virtual fashion and avatars as they do for physical clothes and accessories.

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