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Packaging traction: CPG collaboration to sustainability

ConsumerGeniuses

ConsumerGeniuses

Colgate-Palmolive, Procter & Gamble, the Estée Lauder Companies, L’Oreal, and Haleon, along with a nonprofit and the Massachusetts Institute of Technology, have collaborated to develop a means to retain tiny plastic products in the recycling stream. The prototype will be transformed into a low-cost piece of sorting equipment that can be simply integrated into existing MRF technology. The firms want the solution to function with the items exactly as they are now created, which entails dealing with a diverse variety of resins and forms. The initiative, according to Jennifer Park, collective action manager at The Sustainability Consortium, is an example of pre-competitive collaboration and a unique approach to brand sustainability goals. She went on to say that the companies that make these products recognise that they cannot change entire systems on their own, and that consistency on what is and is not recyclable is the only way to reduce misunderstanding and drive effect at scale.

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