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Oreo creates a VR experience to celebrate its limited edition “Most Oreo Oreo” cookie

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Oreo, a Mondelez International brand, is commemorating the debut of its limited-edition biscuit, “The Most Oreo Oreo,” with a metaverse campaign and a collaboration with celebrity chef Martha Stewart. The Oreoverse enables visitors to explore its Oreo-themed universe and play mini-games to earn goodies, including a $50,000 grand prize. Customers may access the Oreoverse by going to a specific microsite, scanning a QR code, or using a virtual reality headset. The move is in line with the brand’s previous marketing efforts to interact with consumers through current cultural trends and subjects. Oreo has created a digital experience in conjunction with Media.Monks, Mondelez’s production agency of record, and The Martin Agency.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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