Global News and Digital Insights
for the Consumer Goods Industry

NYX Professional Makeup Releases Spring ‘2023’ Collection On Roblox

Picture of ConsumerGeniuses

ConsumerGeniuses

NYX Professional Makeup released its spring 2023 line on Roblox. The collection can be interacted with through the platform’s “House of NYX Professional Makeup,” which is housed in iHeartLand. While visiting the mansion, users will be able to receive limited-edition cosmetics for their in-game avatars, which include a peacock DJ.

Related post: McCain Foods launches new Roblox experience to promote regenerative agriculture

The collection influenced all of the outfits. In addition, the company is launching the “Pink Carpet” experience, which will include artists from the forthcoming Artists Chat Series and allow fans to snap pictures with their avatars and live chat with them.

Read more from Marketingdive
Facebook
Twitter
LinkedIn