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Meta Platforms Reports Increased Engagement and Potential for Monetization

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Meta Platforms reported growth in engagement with its apps, leading to the possibility of monetization. In December, the daily active users on the company’s apps, which include Facebook, Instagram, Messenger, and WhatsApp, reached just under 3 billion, a 5% increase from the previous year. Monthly active users were 3.7 billion, a 4% increase from the previous year. Facebook’s daily active users grew 4% to 2 billion. Ad impressions and price per ad impressions rose 23% year over year. The average revenue per person was $8.63, down from $9.39 in the same quarter last year but up from $7.53 in the previous quarter. 

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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