Global News and Digital Insights
for the Consumer Goods Industry

Meta Platforms Reports Increased Engagement and Potential for Monetization



Meta Platforms reported growth in engagement with its apps, leading to the possibility of monetization. In December, the daily active users on the company’s apps, which include Facebook, Instagram, Messenger, and WhatsApp, reached just under 3 billion, a 5% increase from the previous year. Monthly active users were 3.7 billion, a 4% increase from the previous year. Facebook’s daily active users grew 4% to 2 billion. Ad impressions and price per ad impressions rose 23% year over year. The average revenue per person was $8.63, down from $9.39 in the same quarter last year but up from $7.53 in the previous quarter. 

Read More from Pymnts