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Mars Wrigley, Olyns team up to ‘Sweeten’ consumer recycling

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Mars Wrigley is teaming up with Olyns to offer the Sweet Rewards Challenge, a gamified way to collect plastic candy and gum containers. Beginning this week, Northern California residents who put eligible candy containers in an Olyns Reverse Vending Machine will be entered to win thousands of dollars in prizes. For a short time, the challenge will be available at select stores in the San Francisco Bay Area. Olyns’ plug-and-play RVM Cubes have a 65-inch HD video display, providing marketers with a uniquely sustainable means to reach consumers in-store. During the Sweet Rewards Challenge, the screen will display colourful slot machine imagery and “winning” announcements, in addition to commercials and sustainability information, whenever a recycler earns a reward.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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