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Mars and Rubicon are set to deliver recyclable Trick-or-Treating bags

ConsumerGeniuses

ConsumerGeniuses

Mars, Inc., in collaboration with Rubicon Technologies, Inc., will distribute specially designed, recyclable trick-or-treating bags during October as an extension of Rubicon’s existing Trick-or-Trash programme. The initiative will deliver trick-or-treat bags with prepaid postal stamps and three-step instructions on how to properly recycle them. When returned, each individual bag and the wrappers within are completely recycled for future use. Due to constraints in most curbside recycling systems, the great majority of wrappers from the 600 million pounds of candy purchased in the United States each season wind up in landfills, according to research. The cooperation between Mars and Rubicon demonstrates the company’s commitment to contributing to a circular economy and supports the Mars Sustainable in a Generation Plan.

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