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Kraft Macaroni and Cheese changed its name to reflect a personalised connection with consumers

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After a long period of 85 years, Kraft Macaroni and Cheese is changing its name to Kraft Mac & Cheese. The company has decided to change its name to reflect the way fans originally talk about the product in their households. The newly packaged product will be hitting retailers’ shelves in the month of August. Consumers will also see subtle changes in the packaging of the product including a refreshed logo, typography, and a solid blue background highlighting the company’s asset — the noodle smile.

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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