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Kraft Heinz boosts sales by $30 Million with AI-driven supply chain optimisation

ConsumerGeniuses

ConsumerGeniuses

Kraft Heinz has reported a $30 million increase in sales by leveraging artificial intelligence (AI) in its supply chain visibility functions. The food manufacturer has utilised AI to drive operational priorities, automate service risk identification, and reduce operator alerts. The implementation of AI has resulted in a 42% decrease in operator alerts, improving overall operational efficiency. Kraft Heinz has also partnered with Microsoft and its Azure cloud service to digitise its supply chain, offering real-time visibility into plant operations and distribution automation. Despite facing ingredient shortfalls and supply chain challenges, the company is focused on improving planning, service levels, and reducing waste. With a robust plan to reduce inventory, Kraft Heinz aims to optimise operations and enhance profitability. Additionally, the company has developed a trade management system that provides real-time access to promotional events and data analytics, allowing for improved decision-making and price promotions.

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