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Hoka poised to become a $2 Billion DTC brand, Deckers CEO says

ConsumerGeniuses

ConsumerGeniuses

Athletic footwear brand Hoka is projected to reach $2 billion in value soon, according to Deckers CEO and President Dave Powers. The brand has experienced significant growth, with Hoka’s net sales increasing by 40.3% YoY to $397.7 million in the fourth quarter. The direct-to-consumer channel for Hoka grew by 85% for the year, contributing to the brand’s consistent revenue growth above 50% for four consecutive years. Deckers, the parent company of Hoka, reported a 7.5% increase in net sales across its portfolio during Q4. Hoka’s popularity among younger consumers has been a driving force behind its success. Deckers aims to continue its DTC growth while maintaining a positive presence in the wholesale market.

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