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General Mills partners with Smarter to track product consumption in fridges

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To better understand customer behaviour partners, General Mills has collaborated with Smarter, a start-up that develops the Wi-Fi and voice-enabled FridgeCam. Smarter’s cameras work with third-party devices such as Amazon, Apple, and IFTTT (If This Then That) to track the contents of a refrigerator, which consumers can monitor on a mobile app to create grocery lists, receive notifications when they’re running low on items, and automatically reorder items via Amazon Fresh. Because consumer goods firms operate in a world where behaviour changes are sought after, using such digitally connected products is highly lucrative.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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