Global News and Digital Insights
for the Consumer Goods Industry

Fanta introduces digital Ride N Sip game to engage with Gen Z in an intuitive way

Picture of ConsumerGeniuses

ConsumerGeniuses

In North America, Fanta Orange is undergoing a product refresh and integrated marketing effort, including a new logo, bottle packaging, and revised flavour profile to improve taste and tingle. The company intends to increase immersion through in-person multi-sensory experiences and movie content, while out-of-home placements will emit an orange aroma. The combination of game aspects, in-person events, and artist collaborations reflects a desire to engage with Gen Zers. Fanta Digital Ride n Sip is a web-based mobile game that uses the phone’s motion sensors. Murals in Los Angeles, Atlanta, and Toronto will be scented with orange, and an in-person experience will be available in LA in early April.

Read more from Marketingdive
Facebook
Twitter
LinkedIn

ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
All Posts
consumer-geniuses

ConsumerGeniuses

Curated News and Digital
Insights for the Consumer Goods Industry

IndustryGeniuses
MetaGeniuses
GroceryGeniuses
HealthGeniuses
FashionGeniuses

ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade.

© 2024 IndustryGeniuses Ltd. All Rights Reserved.