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Coca-Cola’s Pratik Thakar advocates prioritising AI over Web3 tech for business success

ConsumerGeniuses

ConsumerGeniuses

Coca-Cola’s Global Head of Marketing Technology, Pratik Thakar, suggested that businesses prioritise investing in artificial intelligence (AI) rather than Web3 technologies. Speaking at Ad Age’s Web3 Marketing Summit, Thakar explained that while Web3 technologies, such as blockchain and decentralised platforms, offer potential benefits, AI is a more immediate and practical solution. Thakar emphasised AI’s ability to enhance customer experiences, optimise marketing campaigns, and improve operational efficiencies. He highlighted AI’s effectiveness in leveraging data and automation to deliver personalised and relevant content to consumers. Coca-Cola has been actively leveraging AI across various areas, including customer service chatbots and data analytics. Thakar’s advice reflects the company’s focus on AI as a strategic investment to drive business growth and meet evolving consumer demands.

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