Food and beverage firms in the CPG market are continuously on the search for real-time data that they can use to design new items that customers would like. Coca-Cola’s Freestyle has proven to be the golden grail for the beverage giant. Coca-Cola Freestyle allows users to not only discover and try new ideas but also collect data in real time. The touch-screen beverage dispenser debuted in 2009 and is currently found in tens of thousands of restaurants, grocery shops, movie theatres, and other businesses.
Each of the 32 distinct brands provides a wealth of important data, which the Atlanta-based business sifts through every day. Coca-Cola may monitor what beverages are most frequently poured, what time of day they are drank, and how it differs by region. In other circumstances, the data may indicate a chance to introduce a popular beverage flavour from the Freestyle machine into the beverage aisle.