Roku collaborated with three CPG brands on the Roku Originals series. Coca-Cola, Henkel, and Scott’s have all agreed to be sponsors of three new shows. Each episode included a team and a cuisine or meal that reflected the team’s identity. Emeril Tailgates launched Roku’s fourth quarter with the NFL season.
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Earlier this year, Roku debuted a series of lifestyle programming with Martha Stewart, Scott’s, and Emeril Lagasse. On The Roku Channel with Coca-Cola, Roku provided scannable videos to access recipes and rotating content. The business is testing with CPG brands to see how viewers may proceed down the purchasing funnel by interacting with a more thorough programme.
