Content marketing is one of the chief solutions that can save a dying business. Seven brands have done something successful in this field.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (14th August-18th August). We have covered different categories, including:
Many brands are hiring influencers for marketing purposes, not limiting themselves to celebrities with massive followings but also micro-and nanoinfluencers, kidfluencers, gaming influencers, and virtual influencers.
Sundar Pichai, CEO of Google, has announced a “Simplicity Sprint” in which more than 170,000 full-time employees would participate to offer ideas for increased efficiency.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (8th August-12th August). We have covered different categories, including:
Brands like to hire couples for advertising since usually their engagement rate and analytics are higher and people like to follow their relationship.
There has been speculation about more influencers appearing in advertisements. Maybelline made it a reality by featuring two Bachelorette contestants turned influencers in its recent ad about a foundation.
The platform held a survey of social networking users in the Asia-Pacific (2022-2025), counting anyone using social sites even once a month.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (1st August-5th August). We have covered different categories, including:
The rising prices after the pandemic have become the chief worry of consumers and their focus has shifted to budgeting.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (25th July-29th July). We have covered different categories, including:
Gen Z consumers exhibit a higher degree of financial independence and diversity than previous generations.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (18th July-22nd July). We have covered different categories, including:
LinkedIn recently launched a list of the five best CPG companies.
Jane Lauder, the Vice President of Estee Lauder Cos., talked about the company’s social media presence.
The good Rewards loyalty programme has been launched with the collaboration of Fetch Rewards and General Mills.
The majority of B2B brands use LinkedIn for marketing and many intend to increase their activity on the website.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (4th July-7th July). We have covered different categories, including:
The Coca-Cola Company teamed up with the electronic music producer Marshmello to launch the latest limited-edition strawberry and watermelon flavoured beverage in its ongoing Creation series.
US adults will spend 25.7% of their social media time on Facebook, down 9.6% from 2019.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (27th June-1st July). We have covered different categories, including:
UNESCO and the L’Oréal Foundation have announced the winning names of this year’s International Prize for Women in Science.
B&G Foods is splitting its business into four independent units featuring vegetables, meals, spices, seasoning, and frozen businesses.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (20th June-24th June). We have covered different categories, including:
Kellogg’s has planned to split into three independent companies, featuring its three iconic categories of snacks, cereal, and plant-based products.
According to the Most Trusted Brands 2022 report from Morning Consult, food and beverage is the most trusted industry among others as 7 in 10 American adults have confidence in these companies.
After a long period of 85 years, Kraft Macaroni and Cheese is changing its name to Kraft Mac & Cheese.
Snapchat parent company Snap Inc. is testing a new subscription service called Snapchat+, a premium Snapchat service, that gives subscribers exclusive access to pre-release features, revealed by Alessandro Paluzzi, a mobile developer and reserve engineer for Snap.
In its CPG Outlook 2022 report, the Consumer Brands Association cited three major trends that will influence the remainder of the year for the CPG industry.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (13th June-17th June). We have covered different categories, including:
Content marketing is one of the chief solutions that can save a dying business. Seven brands have done something successful in this field.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (14th August-18th August). We have covered different categories, including:
Many brands are hiring influencers for marketing purposes, not limiting themselves to celebrities with massive followings but also micro-and nanoinfluencers, kidfluencers, gaming influencers, and virtual influencers.
Sundar Pichai, CEO of Google, has announced a “Simplicity Sprint” in which more than 170,000 full-time employees would participate to offer ideas for increased efficiency.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (8th August-12th August). We have covered different categories, including:
Brands like to hire couples for advertising since usually their engagement rate and analytics are higher and people like to follow their relationship.
There has been speculation about more influencers appearing in advertisements. Maybelline made it a reality by featuring two Bachelorette contestants turned influencers in its recent ad about a foundation.
The platform held a survey of social networking users in the Asia-Pacific (2022-2025), counting anyone using social sites even once a month.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (1st August-5th August). We have covered different categories, including:
The rising prices after the pandemic have become the chief worry of consumers and their focus has shifted to budgeting.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (25th July-29th July). We have covered different categories, including:
Gen Z consumers exhibit a higher degree of financial independence and diversity than previous generations.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (18th July-22nd July). We have covered different categories, including:
LinkedIn recently launched a list of the five best CPG companies.
Jane Lauder, the Vice President of Estee Lauder Cos., talked about the company’s social media presence.
The good Rewards loyalty programme has been launched with the collaboration of Fetch Rewards and General Mills.
The majority of B2B brands use LinkedIn for marketing and many intend to increase their activity on the website.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (4th July-7th July). We have covered different categories, including:
The Coca-Cola Company teamed up with the electronic music producer Marshmello to launch the latest limited-edition strawberry and watermelon flavoured beverage in its ongoing Creation series.
US adults will spend 25.7% of their social media time on Facebook, down 9.6% from 2019.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (27th June-1st July). We have covered different categories, including:
UNESCO and the L’Oréal Foundation have announced the winning names of this year’s International Prize for Women in Science.
B&G Foods is splitting its business into four independent units featuring vegetables, meals, spices, seasoning, and frozen businesses.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (20th June-24th June). We have covered different categories, including:
Kellogg’s has planned to split into three independent companies, featuring its three iconic categories of snacks, cereal, and plant-based products.
According to the Most Trusted Brands 2022 report from Morning Consult, food and beverage is the most trusted industry among others as 7 in 10 American adults have confidence in these companies.
After a long period of 85 years, Kraft Macaroni and Cheese is changing its name to Kraft Mac & Cheese.
Snapchat parent company Snap Inc. is testing a new subscription service called Snapchat+, a premium Snapchat service, that gives subscribers exclusive access to pre-release features, revealed by Alessandro Paluzzi, a mobile developer and reserve engineer for Snap.
In its CPG Outlook 2022 report, the Consumer Brands Association cited three major trends that will influence the remainder of the year for the CPG industry.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (13th June-17th June). We have covered different categories, including:
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.
IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade.