David Schwartz is the vice president of PepsiCo Labs, a specialised team tasked with leveraging digital technologies.
Amazon is introducing a TikTok-style service that will allow customers to purchase products from a curated stream of photographs and videos.
Pantone colour specialists say that by 2023, we’ll be seeing a lot more red—Viva Magenta, to be exact.
A survey revealed that 77% of respondents could be swayed to purchase more plant-based products.
Estee Lauder Cos. is purchasing luxury giant Tom Ford in a $2.8 billion transaction.
Beauty accelerators are intended to help emerging companies. To name a few, there is Sephora Accelerate, Credo for Change, Ulta Beauty’s MUSE Accelerator, Tower28’s Clean Beauty Summer School, True Beauty Ventures x Bridge Mentorship, and Glow Recipe Mentorship.
Amazon introduced a slew of new advertising options at its annual unBoxed advertising conference last week, one of which will have a direct impact on the food industry.
A rising number of companies are experimenting with store-within-a-store models.
Nestle USA is harnessing its 30,000-person staff to stimulate new ideas. Its New Business Ventures section collaborates with teams across the company to support “what if” ideas, offering knowledge on early-stage trends to test new goods and business models that appeal to customers’ changing interests.
Yungblud, a British musician, and sugar-free 5 Gum have discovered a new application for used chewing gum, which is jewellery.
US grocery retailer Kroger Co has unveiled its shoppers’ favourite treats for Halloween.
The Teach Me How to Gummy campaign by Bayer and Linqia, which debuted in the summer of 2021, focused on elderly users of TikTok rather than young consumers.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (10th October-14th October). We have covered different categories, including:
Marketers who used to carry out broad-based demographic targeting face new challenges with Generation Z. 91% of 18-to 25-year-old Generation Zs say mainstream pop culture is a thing of the past.
Dove, in collaboration with STRIPED (Strategic Training Initiative for the Prevention of Eating Disorders) at Harvard’s Chan School of Public Health and economists at Deloitte Access Economics, has released a report titled “The Real Cost of Beauty Ideals” on the impact of beauty standards on the US economy and society.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (3rd October-7th October). We have covered different categories, including:
As the company seeks to engage with female gamers, Dove has established a training course to make gaming avatars more representative and inclusive.
In Washington, D.C., the inaugural White House Conference on Hunger, Nutrition, and Health was held, where business executives, organisations, medical institutions, community groups, and officials of the Biden administration addressed food policy and hunger.
An estimated $600 billion in food is wasted during or shortly after harvest. Can manufacturers intervene? Certainly, and it will benefit businesses, people, and the environment.
With its startup engagement programme, the innovation and venture hub of Mondelez, SnackFutures is trying to support disruptive snack brands.
Walmart has added an innovation partner programme to its Connect advertising network. It is also opening access to popular third-party platforms like TikTok, Snapchat, and Roku.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (19th September-23rd September). We have covered different categories, including:
Jessica Alba talked in an interview about women in leadership positions.
Taking into account the vast changes incurred during COVID-19, experts predict that the world will be largely different in 2030 with new innovations.
Mars is partnering with Instacart to make same-day deliveries available to customers. Mars products like M&Ms, Snickers, Pedigree, IAMs and other such things would be present in the catalogue.
Maybelline has started targeting the “hyper-casual gaming” space by launching a mobile app game, Maybelline Mascara Merge.
Bites is a communication platform that enables people to share bite-sized pieces of professional content, similar to social media. Unilever is using it and shares close to 30 bites a month.
Doritos has started a multi-channel campaign that asks consumers to hunt for triangle-shaped buildings.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (22nd August-26th August). We have covered different categories, including:
Harry Jowsey became a social media influencer after his appearance on Netflix’s Too Hot To Handle. He has amassed 4.8M followers on TikTok and 4M followers on Instagram.
David Schwartz is the vice president of PepsiCo Labs, a specialised team tasked with leveraging digital technologies.
Amazon is introducing a TikTok-style service that will allow customers to purchase products from a curated stream of photographs and videos.
Pantone colour specialists say that by 2023, we’ll be seeing a lot more red—Viva Magenta, to be exact.
A survey revealed that 77% of respondents could be swayed to purchase more plant-based products.
Estee Lauder Cos. is purchasing luxury giant Tom Ford in a $2.8 billion transaction.
Beauty accelerators are intended to help emerging companies. To name a few, there is Sephora Accelerate, Credo for Change, Ulta Beauty’s MUSE Accelerator, Tower28’s Clean Beauty Summer School, True Beauty Ventures x Bridge Mentorship, and Glow Recipe Mentorship.
Amazon introduced a slew of new advertising options at its annual unBoxed advertising conference last week, one of which will have a direct impact on the food industry.
A rising number of companies are experimenting with store-within-a-store models.
Nestle USA is harnessing its 30,000-person staff to stimulate new ideas. Its New Business Ventures section collaborates with teams across the company to support “what if” ideas, offering knowledge on early-stage trends to test new goods and business models that appeal to customers’ changing interests.
Yungblud, a British musician, and sugar-free 5 Gum have discovered a new application for used chewing gum, which is jewellery.
US grocery retailer Kroger Co has unveiled its shoppers’ favourite treats for Halloween.
The Teach Me How to Gummy campaign by Bayer and Linqia, which debuted in the summer of 2021, focused on elderly users of TikTok rather than young consumers.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (10th October-14th October). We have covered different categories, including:
Marketers who used to carry out broad-based demographic targeting face new challenges with Generation Z. 91% of 18-to 25-year-old Generation Zs say mainstream pop culture is a thing of the past.
Dove, in collaboration with STRIPED (Strategic Training Initiative for the Prevention of Eating Disorders) at Harvard’s Chan School of Public Health and economists at Deloitte Access Economics, has released a report titled “The Real Cost of Beauty Ideals” on the impact of beauty standards on the US economy and society.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (3rd October-7th October). We have covered different categories, including:
As the company seeks to engage with female gamers, Dove has established a training course to make gaming avatars more representative and inclusive.
In Washington, D.C., the inaugural White House Conference on Hunger, Nutrition, and Health was held, where business executives, organisations, medical institutions, community groups, and officials of the Biden administration addressed food policy and hunger.
An estimated $600 billion in food is wasted during or shortly after harvest. Can manufacturers intervene? Certainly, and it will benefit businesses, people, and the environment.
With its startup engagement programme, the innovation and venture hub of Mondelez, SnackFutures is trying to support disruptive snack brands.
Walmart has added an innovation partner programme to its Connect advertising network. It is also opening access to popular third-party platforms like TikTok, Snapchat, and Roku.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (19th September-23rd September). We have covered different categories, including:
Jessica Alba talked in an interview about women in leadership positions.
Taking into account the vast changes incurred during COVID-19, experts predict that the world will be largely different in 2030 with new innovations.
Mars is partnering with Instacart to make same-day deliveries available to customers. Mars products like M&Ms, Snickers, Pedigree, IAMs and other such things would be present in the catalogue.
Maybelline has started targeting the “hyper-casual gaming” space by launching a mobile app game, Maybelline Mascara Merge.
Bites is a communication platform that enables people to share bite-sized pieces of professional content, similar to social media. Unilever is using it and shares close to 30 bites a month.
Doritos has started a multi-channel campaign that asks consumers to hunt for triangle-shaped buildings.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (22nd August-26th August). We have covered different categories, including:
Harry Jowsey became a social media influencer after his appearance on Netflix’s Too Hot To Handle. He has amassed 4.8M followers on TikTok and 4M followers on Instagram.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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