According to a recent study by the Collage Group, Gen X consumers are seeking brands to help alleviate their stress due to their multiple responsibilities.
As consumers increasingly seek out gluten-free and healthier snack options, brands are turning to alternative ingredients such as chickpeas, gluten-free oats, black beans, and green peas.
A recent study conducted by Basis and Unilever reveals that 93% of Generation Z (Gen Z) consumers globally have encountered stereotypes on social media.
Gen Z’s comfort level with shopping on TikTok is nearly on par with Instagram, according to a report from Insider Intelligence.
Kantar Worldpanel, a leading global research and insight group, has released its annual brand footprint report, highlighting the performance of various brands in the FMCG (fast-moving consumer goods) industry.
Sephora, the beauty retailer, is partnering with content creators to enhance its brand impact.
Food waste is a significant challenge in the food chain, particularly at the food service level, where predicting orders and uneaten portions is difficult.
Deliverect, a company specialising in integrating delivery orders for restaurants, is set to enhance its services by acquiring ChatFood, a social media ordering platform.
In a world where ending hunger, improving nutrition, and treating chronic diseases through sustainable food sources seem like distant goals, synthetic biology holds the potential to make this vision a reality.
Coca-Cola has signed a deal with California-based sales and marketing network Frutura to license its Minute Maid and Simply Select brands for use on fresh fruit.
Coty, a beauty company that owns brands like Marc Jacobs and Rimmel, has partnered with 3D social platform Spatial to create an internal metaverse for upskilling its global workforce.
Specialty menswear and rental apparel retailer Men’s Wearhouse has launched an online concierge tool called Wedding Wingman to help grooms choose their wedding outfits.
Chips Ahoy, a Mondelez-owned brand with a 60-year history, is transferring its linear television advertising expenditure to social and digital media in order to better target Gen Z customers.
Startups are known for their innovative ideas, but taking those ideas from conception to market can be a challenge. The go-to-market phase, also known as the Traction Gap, is a critical period that destroys the vast majority of startups.
In 2023, video is the most popular marketing tool, yet standing out in today’s congested internet marketplace might be challenging.
Vermeer’s “Girl with a Pearl Earring” recently came to life at Sao Paulo’s Guarulhos International Airport in a stunning 3D billboard activation created in collaboration with David Miami and JCDecaux.
L’Oreal is undertaking more social listening this year to track emerging beauty trends and work out how its numerous brands might capitalise on them.
After the investment by Unilever and Kao Corporation in Geno’s endeavour to discover, produce, and market biotechnology-based replacements for essential components in the formulations of everyday cosmetics, personal care, and cleaning products, L’Oréal becomes the third and final funding investor.
Founded in 2007, JRNI aimed to become the global leader in customer interaction platforms.
TikTok has grown in popularity in the retail industry, particularly among Gen-Z customers.
T. Hasegawa USA has released its 2023 Food and Beverage Flavor Report, which highlights this year’s main trends in food and beverage flavours, up-and-coming ingredients, packaged food and restaurant projections, and more.
In North America, Fanta Orange is undergoing a product refresh and integrated marketing effort, including a new logo, bottle packaging, and revised flavour profile to improve taste and tingle.
To better understand customer behaviour partners, General Mills has collaborated with Smarter, a start-up that develops the Wi-Fi and voice-enabled FridgeCam.
The food and beverage industry is evolving due to the influence of consumers, particularly younger generations.
Robeco’s 2022 Global Consumer Trends report highlights the growing importance of consumer health and sustainable products and services.
Larry Page and Sergey Brin have returned to Google to manage the company’s response to the ChatGPT threat.
In the first ten months of 2022, over 37 million US buyers used apps like Upside, Fetch, and Price.com to save money amid inflation.
Food and beverage firms in the CPG market are continuously on the search for real-time data that they can use to design new items that customers would like.
If 2023 is described in one word, that word would be “disruption.” CPG firms, and all businesses for that matter, will continue to be disrupted.
Roku collaborated with three CPG brands on the Roku Originals series.
According to a recent study by the Collage Group, Gen X consumers are seeking brands to help alleviate their stress due to their multiple responsibilities.
As consumers increasingly seek out gluten-free and healthier snack options, brands are turning to alternative ingredients such as chickpeas, gluten-free oats, black beans, and green peas.
A recent study conducted by Basis and Unilever reveals that 93% of Generation Z (Gen Z) consumers globally have encountered stereotypes on social media.
Gen Z’s comfort level with shopping on TikTok is nearly on par with Instagram, according to a report from Insider Intelligence.
Kantar Worldpanel, a leading global research and insight group, has released its annual brand footprint report, highlighting the performance of various brands in the FMCG (fast-moving consumer goods) industry.
Sephora, the beauty retailer, is partnering with content creators to enhance its brand impact.
Food waste is a significant challenge in the food chain, particularly at the food service level, where predicting orders and uneaten portions is difficult.
Deliverect, a company specialising in integrating delivery orders for restaurants, is set to enhance its services by acquiring ChatFood, a social media ordering platform.
In a world where ending hunger, improving nutrition, and treating chronic diseases through sustainable food sources seem like distant goals, synthetic biology holds the potential to make this vision a reality.
Coca-Cola has signed a deal with California-based sales and marketing network Frutura to license its Minute Maid and Simply Select brands for use on fresh fruit.
Coty, a beauty company that owns brands like Marc Jacobs and Rimmel, has partnered with 3D social platform Spatial to create an internal metaverse for upskilling its global workforce.
Specialty menswear and rental apparel retailer Men’s Wearhouse has launched an online concierge tool called Wedding Wingman to help grooms choose their wedding outfits.
Chips Ahoy, a Mondelez-owned brand with a 60-year history, is transferring its linear television advertising expenditure to social and digital media in order to better target Gen Z customers.
Startups are known for their innovative ideas, but taking those ideas from conception to market can be a challenge. The go-to-market phase, also known as the Traction Gap, is a critical period that destroys the vast majority of startups.
In 2023, video is the most popular marketing tool, yet standing out in today’s congested internet marketplace might be challenging.
Vermeer’s “Girl with a Pearl Earring” recently came to life at Sao Paulo’s Guarulhos International Airport in a stunning 3D billboard activation created in collaboration with David Miami and JCDecaux.
L’Oreal is undertaking more social listening this year to track emerging beauty trends and work out how its numerous brands might capitalise on them.
After the investment by Unilever and Kao Corporation in Geno’s endeavour to discover, produce, and market biotechnology-based replacements for essential components in the formulations of everyday cosmetics, personal care, and cleaning products, L’Oréal becomes the third and final funding investor.
Founded in 2007, JRNI aimed to become the global leader in customer interaction platforms.
TikTok has grown in popularity in the retail industry, particularly among Gen-Z customers.
T. Hasegawa USA has released its 2023 Food and Beverage Flavor Report, which highlights this year’s main trends in food and beverage flavours, up-and-coming ingredients, packaged food and restaurant projections, and more.
In North America, Fanta Orange is undergoing a product refresh and integrated marketing effort, including a new logo, bottle packaging, and revised flavour profile to improve taste and tingle.
To better understand customer behaviour partners, General Mills has collaborated with Smarter, a start-up that develops the Wi-Fi and voice-enabled FridgeCam.
The food and beverage industry is evolving due to the influence of consumers, particularly younger generations.
Robeco’s 2022 Global Consumer Trends report highlights the growing importance of consumer health and sustainable products and services.
Larry Page and Sergey Brin have returned to Google to manage the company’s response to the ChatGPT threat.
In the first ten months of 2022, over 37 million US buyers used apps like Upside, Fetch, and Price.com to save money amid inflation.
Food and beverage firms in the CPG market are continuously on the search for real-time data that they can use to design new items that customers would like.
If 2023 is described in one word, that word would be “disruption.” CPG firms, and all businesses for that matter, will continue to be disrupted.
Roku collaborated with three CPG brands on the Roku Originals series.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.
IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade.