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Ben & Jerry’s teams with Tony’s Chocolonely to end modern slavery in the supply chain

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Ben & Jerry’s has collaborated with Tony’s Chocolonely to end modern slavery and child labour across supply chains in the chocolate industry. The ice cream brand is adopting Tony’s Open Chain sourcing principles. These are designed to bring improvement in working conditions for farmers through paying more for cocoa beans and the transition to fully traceable cocoa beans. Ben & Jerry’s already provides a Fair Trade Premium to its suppliers. The cocoa trade is famous for supporting slavery and child labour. Big names like Nestlé, Cargill, Barry Callebaut, Mars, Olam, Hershey, and Mondelēz have been accused of supporting these practices, but Ben & Jerry’s is combating this. Adopting Tony’s Open Chain would enable it to trace its farmers and social and environmental circumstances of production.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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