This time last year, web3 and NFTs were all the rage, but in light of recent events, there is rising cynicism about web3, crypto, and blockchain. These emergent technologies are here to stay, owing to their immense capacity to affect good change for companies and customers. According to statistics, visitation in metaverse areas such as the Sandbox and Decentraland is minimal, with less than 100 visits per day and the majority of virtual real estate areas going idle. As a result, beauty businesses must be more deliberate in their development and deployment of Web3 technologies.
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By tapping into a mission- and values-aligned group, partnerships are a simple approach to boosting interest and recruitment. Throughout the conversion funnel, there are web3 apps that are relevant. For example, BFF, an NFT project founded by a group of female leaders, recently opened a “Perks” store where NFT holders may obtain access to discounted merchandise. Partnering with communities like these allows marketers to test the waters safely with hyper-engaged and relevant consumers without making big technological investments. To use web3 technologies, marketers may also mobilise power users to drive their product pipeline and automate digital perks.
