Global News and Digital Insights
for the Consumer Goods Industry

April 13, 2022

How can private label grocery retailers earn consumers’ loyalty? Innovation is the answer

More and more consumers are choosing private-label products while buying groceries, therefore, brands are introducing innovational lines, products, and programmes to win customers’ loyalty. Last year, Albertsons added 143 new products to its food portfolio, and consumers are going crazy for its Open Nature Cauliflower Crust Pizza. Target’s two brands, Good & Gather and Favorite Day, introduced delicious plant-based items and an indulgent food pantry all under $8 to $1. All of the big grocery giants, including Albertsons and Target, are using data to run a personalised and relevant marketing campaign. Plus private-label brands are striving to roll out more innovational and unique products to earn consumers’ loyalty. Read more from SmartBrief

Campbell Soup expanded its wheat sustainability programme

Campbell Soup has expanded its wheat sustainability programme, now covering 108,000 acres in Maryland, Pennsylvania, Idaho, and Ohio, according to the company’s 2022 Corporate Responsibility Report. The brand claimed that the sustainability programme now covers all sourcing areas for its three baking plants. The reason behind the growth of the Campbell Soup sustainability programme is its partnership with two organisations in two regions. In the Richmond region, the company has teamed up with Ardent Mills and Nutrien Ag Solutions. While in the region of Willard, Ohio, Campbell Soup has joined hands with Star of the West Milling Co. to incorporate digital and seamless shipping solutions. Read more from FoodBusinessNews

Hey Conad, Conad’s online shopping service, is ready to sell thousands of frozen and fresh products

Cia-Conad has launched its online shopping service, Hey Conad. The retailer’s newly established omnichannel platform is initially serving the consumers of Forlì-Cesena, Italy. Cia-Conad’s online presence features around 10,000 products, including fresh fruits, vegetables, cheese, meat, fish, and a wide range of dried and frozen products. The future plans of Conad involve investing €473 million to fully digitise its customer relations and establish logistics infrastructure and e-commerce channels. Read more from ESMmagazine

Star ratings: The key to grow sales cycle

When buying a household durable, consumers research the star rating of a product. Star ratings influence the shopping patterns of consumers and companies can use this strategy to design better products, satisfy consumers and grow their sale cycle. Following is a five-step design, companies can adopt to manage their online and star rating. 1, Companies should collaborate with suppliers and invest their resources in product design instead of marketing. 2, Retailers can add easy-to-read product descriptions to earn a five-star rating. 3, Brands should focus on creating an aesthetic and eye-catching digital portfolio of their products. 4, To earn an above-average star rating, companies should establish advanced technological solutions to monitor star ratings. 5, Companies should scale their efforts and adopt advanced strategies. Read more from Mckinsey

Bimbo Canada is dedicated to replace tiny plastic bread tags with cardboard tags

Bimbo Canada has teamed up with KLR systems to roll out 100% recyclable and compostable cardboard bread bag tags to replace the plastic tags. The bakery giant has decided to launch these compostable bread tags across its entire bread category, including POM, Stonemill, Dempster’s, Villaggio, and Bon Matin. The brand claims that these tags are certified by The Compost Manufacturing Alliance. Plus, this initiative takes the company one step closer to achieving its 2025 sustainability goal of using 100% recyclable, compostable and biodegradable packaging. Read more from BakingBusiness

To fight inflation, UK consumers are choosing private label products

Due to increasing inflation rates, UK consumers are managing their budgets by buying own-label products instead of branded grocery products. According to the research carried out by NielsenIQ, the sales for branded grocery items went down by 5.1%, as compared to a 1.9% decrease in own-label items. At the broader level, the sales of own-label products excelled from 52.4% to 53.2% as compared to the last year’s statistics. While the sales of the private-label packaged grocery category grew by 3.3%, giving tough competition to branded products. Read more from ESMmagzine

How can private label grocery retailers earn consumers’ loyalty? Innovation is the answer

More and more consumers are choosing private-label products while buying groceries, therefore, brands are introducing innovational lines, products, and programmes to win customers’ loyalty. Last year, Albertsons added 143 new products to its food portfolio, and consumers are going crazy for its Open Nature Cauliflower Crust Pizza. Target’s two brands, Good & Gather and Favorite Day, introduced delicious plant-based items and an indulgent food pantry all under $8 to $1. All of the big grocery giants, including Albertsons and Target, are using data to run a personalised and relevant marketing campaign. Plus private-label brands are striving to roll out more innovational and unique products to earn consumers’ loyalty. Read more from SmartBrief

Campbell Soup expanded its wheat sustainability programme

Campbell Soup has expanded its wheat sustainability programme, now covering 108,000 acres in Maryland, Pennsylvania, Idaho, and Ohio, according to the company’s 2022 Corporate Responsibility Report. The brand claimed that the sustainability programme now covers all sourcing areas for its three baking plants. The reason behind the growth of the Campbell Soup sustainability programme is its partnership with two organisations in two regions. In the Richmond region, the company has teamed up with Ardent Mills and Nutrien Ag Solutions. While in the region of Willard, Ohio, Campbell Soup has joined hands with Star of the West Milling Co. to incorporate digital and seamless shipping solutions. Read more from FoodBusinessNews

Hey Conad, Conad’s online shopping service, is ready to sell thousands of frozen and fresh products

Cia-Conad has launched its online shopping service, Hey Conad. The retailer’s newly established omnichannel platform is initially serving the consumers of Forlì-Cesena, Italy. Cia-Conad’s online presence features around 10,000 products, including fresh fruits, vegetables, cheese, meat, fish, and a wide range of dried and frozen products. The future plans of Conad involve investing €473 million to fully digitise its customer relations and establish logistics infrastructure and e-commerce channels. Read more from ESMmagazine

Star ratings: The key to grow sales cycle

When buying a household durable, consumers research the star rating of a product. Star ratings influence the shopping patterns of consumers and companies can use this strategy to design better products, satisfy consumers and grow their sale cycle. Following is a five-step design, companies can adopt to manage their online and star rating. 1, Companies should collaborate with suppliers and invest their resources in product design instead of marketing. 2, Retailers can add easy-to-read product descriptions to earn a five-star rating. 3, Brands should focus on creating an aesthetic and eye-catching digital portfolio of their products. 4, To earn an above-average star rating, companies should establish advanced technological solutions to monitor star ratings. 5, Companies should scale their efforts and adopt advanced strategies. Read more from Mckinsey

Bimbo Canada is dedicated to replace tiny plastic bread tags with cardboard tags

Bimbo Canada has teamed up with KLR systems to roll out 100% recyclable and compostable cardboard bread bag tags to replace the plastic tags. The bakery giant has decided to launch these compostable bread tags across its entire bread category, including POM, Stonemill, Dempster’s, Villaggio, and Bon Matin. The brand claims that these tags are certified by The Compost Manufacturing Alliance. Plus, this initiative takes the company one step closer to achieving its 2025 sustainability goal of using 100% recyclable, compostable and biodegradable packaging. Read more from BakingBusiness

To fight inflation, UK consumers are choosing private label products

Due to increasing inflation rates, UK consumers are managing their budgets by buying own-label products instead of branded grocery products. According to the research carried out by NielsenIQ, the sales for branded grocery items went down by 5.1%, as compared to a 1.9% decrease in own-label items. At the broader level, the sales of own-label products excelled from 52.4% to 53.2% as compared to the last year’s statistics. While the sales of the private-label packaged grocery category grew by 3.3%, giving tough competition to branded products. Read more from ESMmagzine